An effective communication program is key to the success of any share plan program. Operating plans globally present unique geographic, linguistic, and cultural challenges that complicate even the best communication programs. This award category looks for the most effective and appropriate communication methods and materials used in plan communications, including written, internet/web-based and virtual communication methods including video technology regardless of where a plan is offered. Judges will consider a company's size and number of participants to whom the company must communicate with regarding their share plans.
Awards are not based on the amount of money spent on a communications program—rather they are based on content, coherency, and style of the message delivered, including the cohesiveness of the media employed to accomplish the organization’s defined goals.
Note that in previous years, the awards process considered video technology as a separate awards category, however, due to the fact that video media is commonly deployed as part of a comprehensive campaign, all communication mechanisms will be considered within the Best Plan Communication category.