1c. Efficient and Effective – Maximising the Impact of Communications Using Existing Resources
Attend this session for a look into ways in which companies can launch effective communications campaigns using existing resources. Expert panelists, from legal, administration and corporate backgrounds, will challenge attendees to consider the way in which their workforce might respond to different forms of communication and demonstrate how you can take steps to tailor communications to maximize their impact, whilst maintaining a familiar format. Drawing on the experience of working with top tier companies, this session will discuss the approaches to "business as usual" communications as well as address the special needs of communication on the launch of a new plan and on a corporate event.