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2a. RBS’ Decade of Change – the Bailout, the Green Shoots and the Impact on Share Plan Communications
Nine years ago, during the global financial crisis, the UK government completed a £45bn bailout of Royal Bank of Scotland. New management were appointed and the long road to recovery began. In this session, we discuss how the changing environment at RBS impacted its share plan communications, the wider impact of disruptive technologies on communications over the last decade, and thoughts on the changes to come.