Community Corner

NASDAQ Private Market Launches ExactEquity™ 

Integrates leading stock plan administration and capitalization table management solutions

Equity management business acquired from TruEquity

SAN FRANCISCO, July 30, 2014 – The NASDAQ Private Market LLC, a new capital market for leading private companies, announced today the launch of ExactEquity™, an integrated stock plan administration and capitalization table tracking solution for private company clients that was acquired from Pretty Simple Solutions LLC (“TruEquity”), a provider of equity management services to early growth and pre-IPO companies. The solution has been renamed ExactEquity and will complement services currently offered by NASDAQ Private Market.

“As private companies mature, their cap tables become more complex and time-consuming to manage,” said Greg Brogger, President of NASDAQ Private Market. “ExactEquity allows us to provide a robust solution that also efficiently integrates with capital markets activities on the NASDAQ Private Market platform.”

ExactEquity offers software-as-a-service (SaaS) equity management technology as well as consulting and administration services for private companies who prefer to outsource their plan administration. These solutions are complementary to the NASDAQ Private Market capital marketplace, which enables qualifying companies to efficiently raise capital, provide secondary liquidity, and control secondary transactions on its multi-broker dealer platform.

“We are pleased to introduce our ExactEquity solution to those companies who have been using spreadsheets or have felt an online solution is either too complex or too expensive,” said Carine Schneider, President of NASDAQ Private Market’s Equity Management division. “Our solution is revolutionary in that it combines state-of-the-art technology with a vision to support the entire private company plan administration ecosystem.”

NASDAQ Private Market will also obtain all of TruEquity’s private company clients worldwide with the exception of Israel, and will provide uninterrupted service under the new ExactEquity brand. Pretty Simple Solutions LLC will continue to offer equity management services to companies in Israel under the TruEquity Israel brand.

To learn more about ExactEquity, visit


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