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GEO will be conducting site maintenance on Friday, 23 October, between 1:00pm and 4:00pm EDT. During this time, the site may be intermittently unavailable.

Registered attendees, access GEOvirtual2020 here!

Thursday, 22 October 2020
09:00-09:50 PDT
12:00-12:50 EDT
17:00-17:50 BST
18:00-18:50 CEST
00:00-00:50 HKT +1
03:00-03:50 AEDT +1
Breakout Series XVIII
Communications
Also suitable for Private Companies

18.1 Going Beyond the Campaign: Educate, Engage, Empower!

This session will discuss how developing a specialized and focused employee financial education offering can reap rewards in terms of engagement. Join us to explore the benefits of devising communications that go beyond campaign level to “live the brand” and make a commitment to employee education and understanding all year round.

Sage combines technology, strategic content, and impactful creative to deliver innovative solutions which address previous challenges to engagement and understanding. By considering each campaign as being part of an overarching employee education agenda, it’s possible to create a suite of deliverables which commit fully to the employee journey in the world of equity. Attend this session to find out how!

 
Charlotte Cooper, Stitch (UK)
Julie Shepherd, FGE, The Sage Group (UK)
 
CPE Credit: 1.0
Field of Study: Communications and Marketing
Level: I, II, III