Centrica’s relaunch of Sharesave—after a five-year gap—has delivered record-breaking employee engagement and participation. This real-life case study will showcase how Centrica used financial education, clear communication, and relatable storytelling to help colleagues understand the value of saving directly from pay, plan for the future, and experience those “lightbulb moments” about the benefits of share plans. With 2025 marking a milestone year—profit share vesting, a Sharesave maturity, and a Sharesave relaunch—this session will bring to life the strategies and results that made the initiative such a success.

KEY LEARNINGS:

• How financial education can demystify Sharesave and make the benefits tangible for employees. 
• Practical communication approaches that drive engagement and record take-up rates. 
• Lessons from Centrica’s case study that issuers can apply to their own share plan relaunch or refresh.