In 2022, ErsteGroup launched WeShare by ErsteGroup, an annual employee share plan with a five-year holding period that achieved an impressive 88% participation rate across seven countries. This session will explore the strategies behind the programme's success, including creative plan design, effective financial education, and approaches to addressing challenges during its multi-country rollout.

KEY LEARNING POINTS:

• Explore how well-structured plan design, including an annual offering model and a five-year holding period, boosted participation rates.
• Understand how targeted financial education campaigns improved employee knowledge, engagement, and confidence in the programme.
• Gain insights into tackling cross-country implementation challenges and fine-tuning post-launch processes to enhance programme outcomes.