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A FIRST-CLASS VIRTUAL KEYNOTE SPEAKER

Billy Billingham
BILLY BILLINGHAM MBE

Decorated Military Leader. Bodyguard. Best-Selling Author. TV Personality. Speaker.

There is not much Billy Billingham MBE QCB can't do!

With more than 20 years of military leadership, including executing strategic operations in places including Iraq, Afghanistan, South America, and Africa, Billy has experienced what it takes to be mentally tough.

As a result of his bravery, he was awarded the Queen's Commendation for Bravery and MBE by Queen Elizabeth II.

Join Billy as he brings his experiences to GEO's audience to educate and enthral those seeking how to combat challenges and hardships the SAS way!

INSIGHTFUL AND INSPIRING BREAKOUT SESSIONS

Access on-demand recordings.of the event's 20 live sessions that span six subject tracks and 30 'Best of Edinburgh' highest-rated sessions from GEO's 24th Annual Conference.

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Thursday, 23 Apr 2026, 12:15 - 12:55
9.1 Reconciling U.S. and European Equity Plan Practices

Sami Toutounji, Gide Loyrette Nouel 
Issuer TBC

BREAKOUT IX

Designing equity programs across multiple regions can be challenging, particularly when balancing U.S. and European practices. This session explores the similarities, differences, and nuances of equity plan design on both sides of the Atlantic. Participants will gain insights into how cultural, regulatory, and market factors shape plan structures, participant communications, and overall program effectiveness. 

Through practical examples and lessons learned from multinational companies, attendees will leave with strategies to harmonize their equity programs while addressing local requirements and maintaining global consistency.

KEY LEARNING POINTS:

  • Compare key design features, regulatory considerations, and cultural influences between U.S. and European equity plans.
  • Learn strategies for harmonizing plan structures and participant experiences across regions while respecting local rules and expectations.
  • Gain actionable tips for managing cross-border tax, compliance, and administrative complexities, ensuring smooth program execution worldwide.
LOCATION:
JW Grand Salon 1
Thursday, 23 Apr 2026, 12:15 - 12:55
9.2 Equity Vesting Trends: Insights for Strategy and Engagement

Tara Hagen, FGE, Aon
Ben Ramos, Morgan Stanley at Work
Sam George, Lyft
Cody James, SoFi Technologies

BREAKOUT IX

In today’s competitive talent market, companies are rethinking equity compensation structures to attract and retain top performers while supporting long-term business goals. While the traditional four-year vesting model remains common, companies are increasingly experimenting with shorter vesting periods and more frequent vesting intervals.
This session explores the latest trends in equity vesting schedules and highlights some surprising outcomes from these shifts. Participants will gain insights into what’s driving these changes, the impact on both employees and employers, and the tax and operational considerations companies should weigh when designing an effective equity strategy.
 

KEY LEARNING POINTS:

  • Discover why companies are adopting shorter or more frequent vesting intervals and how these changes affect retention and engagement.
  • Understand the benefits and potential challenges of evolving vesting strategies for workforce motivation, cost management, and long-term business objectives.
  • Explore tax, administrative, and compliance implications, and learn what to consider when designing a modern, effective equity compensation strategy.
LOCATION:
JW Grand Salon 2
Thursday, 23 Apr 2026, 12:15 - 12:55
9.3 Tax Withholding Showdown: The Great ASC 718 Debate

Gemma Ludwig, Vialto Partners
Simona Paduraru, Google
Nicole Hickle, Amgen

BREAKOUT IX

Back in 2016, the ASC 718 updates transformed stock plan administration—allowing companies to use the highest marginal tax withholding rate on net-settled awards without the previous accounting headaches. Stock admins and payroll teams celebrated hours of work saved… yet nearly a decade later, some companies are still debating whether to stick with the highest marginal rate or revert to actual payroll rates.

This lively, debate-style session brings together a panel of experts to go head-to-head on the best approach to tax withholding under ASC 718. Expect candid opinions, real-world examples, and practical guidance to help your company decide the right path—without the guesswork.

KEY LEARNING POINTS:

  • Get clarity on how the highest marginal rate works versus using actual payroll rates, and the accounting implications of each approach.
  • Learn the operational and administrative considerations for stock plan admins and payroll teams, including efficiency and compliance benefits.
  • Gain actionable guidance on choosing the right withholding method for your organization, backed by real-world examples and expert debate.
LOCATION:
JW Grand Salon 3
Thursday, 23 Apr 2026, 12:15 - 12:55
9.4 Built-In, Not Bolted-On: A Client’s Perspective on AI in Equity Administration

John Wang, Wealthlane
Prashanta Adhikari, Wealthlane
 

BREAKOUT IX

Join Wealthlane and its client, [TK], for a candid, real-world conversation on what it actually takes to implement AI that is natively embedded within an equity management platform. Moving beyond copilots and bolt-on analytics, this session explores how deeply integrated AI can reshape day-to-day equity administration—streamlining workflows, reducing manual effort, and enabling more proactive operations.

Rather than a product demo, this discussion is anchored in firsthand client experience. [TK] will share practical lessons learned, unexpected challenges, and tangible outcomes from adopting AI-driven automation within a real equity administration environment.

KEY LEARNING POINTS:

  • Understand the difference between “add-on” AI and AI that is natively embedded in equity platforms—and why that distinction matters operationally.
  • Learn from real-world client experience what it takes to successfully implement AI, including change management, readiness, and adoption considerations.
  • Identify practical ways AI can improve efficiency, accuracy, and scalability in equity administration today—not just in theory.
LOCATION:
JW Grand Salon 4
Thursday, 23 Apr 2026, 12:15 - 12:55
9.5 From Plan to Culture: How Allianz Scaled a Global ESPP Across 48 Countries

Gordon Rosch, EY
Anete Grinfogele, Allianz
Gerrit Wagner, EY
Mike Rothery, Computershare

BREAKOUT IX

Join this session to learn how Allianz, EY, and Equatex have partnered since 2018 to design and scale a truly global ESPP—driving employee ownership at Allianz from 9% to an impressive 79%, representing more than €1.5 billion in assets under management.

This session will explore how Allianz evolved from simply offering an ESPP to cultivating a holistic, enterprise-wide culture of employee share ownership. By combining thoughtful plan design, tax-efficient strategies, and a strong focus on employee experience, Allianz has successfully engaged its global workforce across 48 countries.

This is a practical, end-to-end case study on the power of partnership, innovation, and execution in building sustainable global employee ownership.

KEY LEARNING POINTS:

  • Learn how Allianz transformed its ESPP into a holistic employee shareholder program spanning 48 countries and dramatically increased participation across its workforce.
  • Gain insights from EY on managing diverse tax and legal frameworks while maintaining global consistency, compliance, and tax efficiency.
  • Discover how Equatex optimized the employee journey and centralized communications to boost engagement and participation worldwide.
LOCATION:
JW Grand Salon 5
Thursday, 23 Apr 2026, 12:15 - 12:55
9.6 From Hospitality to Holdings: Driving ESPP Demand Through Human Psychology

Elena Thomas, Empower
Amanda Arena, FGE, Aon

BREAKOUT IX

What does the hospitality industry—restaurants, hotels, and other service-led brands—have in common with your ESPP? One shared challenge: creating demand in a crowded, high-choice environment.

In this focus session, these experts will draw on their unique experience across both equity compensation and hospitality to share five proven, people-driven lessons that can be directly applied to ESPP design and communication. Borrowing from the hospitality playbook, this session focuses on how perceived value, accessibility, messaging, and social influence shape participation decisions.

KEY LEARNING POINTS:

  • Apply hospitality-inspired thinking to ESPP design, including how employees perceive discounts, matches, and overall value.
  • Learn how hospitality reduces friction and stays top of mind—and how those tactics translate to cash vs. cashless ESPPs and ongoing communication.
  • Leverage messaging, exclusivity, and peer influence to boost awareness, enrollment, and sustained ESPP participation.
     
LOCATION:
401
Thursday, 15 Jun 2023, 15:00 - 15:50
Communications
COMMUNICATION STRATEGIES AND TECHNIQUES THAT CONNECT WITH ALL EMPLOYEES

SPEAKER: David Parry, Computershare

Global
BREAKOUT X

Communicating effectively with employees from different generations, geographies, job roles, salary levels, and work environments can be challenging. However, through case studies and global insights, this session provides practical tools and techniques to overcome this challenge.

 

The expert panel offers relatable guidance to connect with all employees and succeed in fostering engagement.

Attendees will learn:

  • Practical tools and techniques to effectively communicate with a diverse workforce
  • Real-life case studies the highlight successful communication strategies employed by organizations worldwide
  • Insights on leveraging technology, active listening, empathy, and inclusivity to enhance communication and foster employee engagement
Thursday, 15 Jun 2023, 15:00 - 15:50
Design and strategy
HOW TO EFFECTIVELY HIRE, ENGAGE AND RETAIN GEN Z, THE NEXT GENERATION OF WORKERS

SPEAKERS: Sam Adams, Morgan Stanley at Work, Andrew Cunningham, Morgan Stanley at Work, Amberly Fullmer, Reddit, Joseph Saig, Stock & Option Solutions

Global
BREAKOUT X

Gen Z accounts for approximately 61 million people in the US entering the workforce. This segment of the workforce has lived a much different life than their parents and other millennials. Companies looking to recruit, engage, and retain must adjust their tactics. In a post-COVID environment, Gen Z is facing rising costs of living, stagnant incomes, and a mountain of student loan debt causing financial stress. To meet the demands of Gen Z workplace demands, companies must understand their top concerns and address them accordingly. Priorities include a good work-life balance, opportunities for learning and development, focus on diversity and promote from within, meaningful work, and a commitment to fair compensation.

Thursday, 11 Apr 2024, 12:45 - 13:35
Executive pay
10.1 Preparing executives for liquidity events in shifting regulations

Rich Baker, Morgan Stanley at Work
Joshua Shek, Morgan Stanley at Work
Travis Triano, Davis Polk
Lamont Walker, Lyft
Mary Anne Becking, Canva

Executive plans
Global
BREAKOUT X

Planning to go public amid the dynamic SEC landscape? After a prolonged dry market period, companies are eager to resume IPO efforts, but executives face new regulations and scrutiny. Join our panel as they guide you through the entire IPO timeline – from pre-IPO preparations to lock-up expiration. Gain insights into the challenges posed by an active SEC, changes to Rule 10b5-1, Rule 144, and the shift to T+1 settlement. Join them as they give you a comprehensive playbook to manage expectations and ensure a smooth IPO experience for your executives and key insiders.

KEY LEARNING POINTS:

  • Explore stock plan services, regulatory education, communication planning, and pre-liquidity financial planning
  • Discuss differences in direct listing and the intricacies of lock-up expiration
  • Review updates on Rule 10b5-1, Rule 144, and T+1 settlement, and receive guidance on navigating these new rules

 

CPE CREDIT: 1.0
Field of study: Specialized Knowledge
Level: 0
Delivery method: Group internet-based
Advanced preparation: None

CEP CONTINUING EDUCATION CREDIT (CE): 1.0

*CPE credits are provided for live webcasts only. Please visit our Continuing Education and Event Policies pages for more information.

LOCATION:
Germantown 4