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A FIRST-CLASS VIRTUAL KEYNOTE SPEAKER

Billy Billingham
BILLY BILLINGHAM MBE

Decorated Military Leader. Bodyguard. Best-Selling Author. TV Personality. Speaker.

There is not much Billy Billingham MBE QCB can't do!

With more than 20 years of military leadership, including executing strategic operations in places including Iraq, Afghanistan, South America, and Africa, Billy has experienced what it takes to be mentally tough.

As a result of his bravery, he was awarded the Queen's Commendation for Bravery and MBE by Queen Elizabeth II.

Join Billy as he brings his experiences to GEO's audience to educate and enthral those seeking how to combat challenges and hardships the SAS way!

INSIGHTFUL AND INSPIRING BREAKOUT SESSIONS

Access on-demand recordings.of the event's 20 live sessions that span six subject tracks and 30 'Best of Edinburgh' highest-rated sessions from GEO's 24th Annual Conference.

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Wednesday, 30 Apr 2025, 11:00 - 11:45
Communications
9.1 Driving Engagement in Equity Programmes: Lessons and Strategies for Success

April Emerson, Pinterest (US)
John Hammond, Aon (US)
Jennifer Thomas, ServiceNow (US)
 

Global
BREAKOUT IX

Maximising the potential of equity programmes relies on participant understanding and engagement. However, despite progress in communication and education, maintaining consistent participant involvement remains a persistent challenge.

In this interactive roundtable, our expert panel will share candid insights from their experiences of trial and error, offering valuable lessons, effective strategies, and fresh ideas to build stronger connections with participants.

KEY LEARNING POINTS:

  • Share and evaluate approaches to communication and education strategies that resonate with diverse participant groups.
  • Discover on practical solutions and actionable insights to maintain participant engagement and drive programme success.
  • Brainstorm creative outreach strategies to address evolving participant expectations and behaviours.
LOCATION:
Palmovka 1
CPA CREDIT:
Field of Study:
Not eligible
Level:
Wednesday, 30 Apr 2025, 11:00 - 11:45
Design and strategy
Operational effectiveness
9.2 From Design to Execution: Navigating Compliance and Operational Challenges for Administrators

Emma Carter, Flutter (UK)
Iain Wilson, Computershare (UK)
 

Global
BREAKOUT IX

Administering equity plans extends far beyond initial design, with every choice made having downstream effects on compliance, data management, and daily operations. These decisions impact a broad range of stakeholders, including employees, employers, shareholders, and service providers. Balancing these needs against operational complexities such as cross-border compliance and regulatory requirements is a constant challenge for equity plan administrators.

This roundtable session will explore the critical interplay between plan design and administration, offering practical strategies and tools—such as checklists and matrices—to help anticipate and manage these downstream effects.

KEY LEARNING POINTS:

  • Share insights and challenges around differing regulatory requirements across jurisdictions and how they shape plan design.
  • Discuss the ripple effects of plan design on data management, exploring collaborative solutions for maintaining accuracy and security in scalable systems.
  • Consider practical strategies for balancing the diverse needs of employees, employers, and shareholders with administrative processes.
LOCATION:
Palmovka 2
CPA CREDIT:
Field of Study:
Not eligible
Level:
Wednesday, 30 Apr 2025, 11:00 - 11:45
Operational effectiveness
Trending now
9.3 Smarter Share Plans with Generative AI Live Demos and Best Practices

Vickram Paliwal, KPMG (CH)
Markus Seppala, Clariant International (CH)

Global
BREAKOUT IX

This session will demonstrate how generative AI can make share plans smarter and more efficient. You’ll see a live demo of the tools already in use to improve the experience for plan participants, compensation committees, shareholders, and administrators alike.

Practical examples will cover how AI can assist in plan design, communication, disclosure, and more. Discover how generative AI tools can generate ideas, improve clarity, and offer instant expertise. We’ll also discuss how to address privacy and confidentiality concerns when using AI tools.

The session will feature Clarita, the internal chatbot of specialty chemicals manufacturer Clariant. Launched in 2023, Clarita has become an invaluable resource, used daily by over 1,000 employees.

KEY LEARNING POINTS:

  • Explore how generative AI can streamline share plan design and communication to improve efficiency.
  • Discuss real-world applications of AI tools to enhance clarity, reduce complexity, and drive engagement in share plans.
  • Share best practices for managing privacy and confidentiality when integrating AI tools into equity compensation processes.
LOCATION:
Palmovka 3
CPA CREDIT:
Field of Study:
Not eligible
Level:
Wednesday, 30 Apr 2025, 11:00 - 11:45
Trending now
9.4 Developing the Next Generation of Equity Plan Managers

Rodney Bolden, Morgan Stanley at Work (US)
Danielle Roseland, Morgan Stanley at Work (US)
Lori Serrano, FGE, Outset Medical (US)
Gabbi Stopp, FGE, GEO (UK)
Dexter Tang, Google (UK)

Global
BREAKOUT IX

Succession planning isn’t just for top executives—it’s essential at all levels, particularly within equity plan management teams. As equity plan managers develop their teams, it’s important to foster continuity and prepare direct reports for larger roles within the department and across the organization.

In this roundtable session, panelists will discuss strategies to cultivate a culture of continuous learning, identify growth opportunities aligned with career motivations, and create effective feedback loops to enhance employee development.

KEY LEARNING POINTS:

  • How to create a culture of continuous learning.
  • Identifying growth opportunities that align with career motivations.
  • Developing feedback loops to enhance employee growth.
LOCATION:
Palmovka 4
CPA CREDIT:
Field of Study:
Not eligible
Level:
Wednesday, 30 Apr 2025, 11:00 - 11:45
Legal and regulatory
9.5 The Evolution of Data Privacy Regulations in The U.S. and Europe

Cynthia Cole, Baker McKenzie (US)
Nicholas Greenacre, White & Case (UK)
Rebecca Kargl, Zillow (US)
Barry McKernan, J.P. Morgan Workplace Solutions (ES)
Zoltan Precsenyi, Elastic (UK)

Global
BREAKOUT IX

2023 and 2024 saw pivotal shifts in data privacy with rapid regulatory advancements in the U.S. and abroad. U.S. state-level privacy laws have more than doubled, presenting both similarities and critical differences that complicate compliance.

This session will explore the current regulatory landscape, its impact on organizations, and potential future legislation. The panel will also examine Europe's growing AI and cybersecurity regulations and their potential influence on U.S. policies and companies.

KEY LEARNING POINTS:

  • Discuss key changes in U.S. data privacy laws and their real-world impact on companies.
  • Share experiences and strategies for navigating state-by-state regulatory differences and ensuring compliance.
  • Explore the global regulatory trends in AI and cybersecurity, and discuss their potential impact on U.S. companies in an interactive, solution-driven environment.
LOCATION:
Karlin 4
CPA CREDIT:
Field of Study:
Not eligible
Level:
Thursday, 23 Apr 2026, 12:15 - 12:55
Communications
Operational effectiveness
9.1 Reconciling U.S. and European Equity Plan Practices

Sami Toutounji, Gide Loyrette Nouel (FR)
Nate O'Connor, FGE, Equity Methods (US)

European Union
USA
BREAKOUT IX

Designing equity programs across multiple regions can be challenging, particularly when balancing U.S. and European practices. This session explores the similarities, differences, and nuances of equity plan design on both sides of the Atlantic. Participants will gain insights into how cultural, regulatory, and market factors shape plan structures, participant communications, and overall program effectiveness. 

Through practical examples and lessons learned from multinational companies, attendees will leave with strategies to harmonize their equity programs while addressing local requirements and maintaining global consistency.

KEY LEARNING POINTS:

  • Compare key design features, regulatory considerations, and cultural influences between U.S. and European equity plans.
  • Learn strategies for harmonizing plan structures and participant experiences across regions while respecting local rules and expectations.
  • Gain actionable tips for managing cross-border tax, compliance, and administrative complexities, ensuring smooth program execution worldwide.
LOCATION:
JW Grand Salon 1
Thursday, 23 Apr 2026, 12:15 - 12:55
Finance, tax and accounting
Operational effectiveness
9.2 Equity Vesting Trends: Insights for Strategy and Engagement

Tara Hagen, FGE, Aon (US)
Ben Ramos, Morgan Stanley at Work (US)
Sam George, Lyft (US)
Cody James, SoFi Technologies (US)

Global
BREAKOUT IX

In today’s competitive talent market, companies are rethinking equity compensation structures to attract and retain top performers while supporting long-term business goals. While the traditional four-year vesting model remains common, companies are increasingly experimenting with shorter vesting periods and more frequent vesting intervals.
This session explores the latest trends in equity vesting schedules and highlights some surprising outcomes from these shifts. Participants will gain insights into what’s driving these changes, the impact on both employees and employers, and the tax and operational considerations companies should weigh when designing an effective equity strategy.
 

KEY LEARNING POINTS:

  • Discover why companies are adopting shorter or more frequent vesting intervals and how these changes affect retention and engagement.
  • Understand the benefits and potential challenges of evolving vesting strategies for workforce motivation, cost management, and long-term business objectives.
  • Explore tax, administrative, and compliance implications, and learn what to consider when designing a modern, effective equity compensation strategy.
LOCATION:
JW Grand Salon 2
Thursday, 23 Apr 2026, 12:15 - 12:55
Design and strategy
Finance, tax and accounting
9.3 Tax Withholding Showdown: The Great ASC 718 Debate

Gemma Ludwig, Vialto Partners (UK)
Simona Paduraru, Google (US)
Nicole Hickle, Amgen (US)
Lisa Mongey, Autodesk (IE)

Global
BREAKOUT IX

Back in 2016, the ASC 718 updates transformed stock plan administration—allowing companies to use the highest marginal tax withholding rate on net-settled awards without the previous accounting headaches. Stock admins and payroll teams celebrated hours of work saved… yet nearly a decade later, some companies are still debating whether to stick with the highest marginal rate or revert to actual payroll rates.

This lively, debate-style session brings together a panel of experts to go head-to-head on the best approach to tax withholding under ASC 718. Expect candid opinions, real-world examples, and practical guidance to help your company decide the right path—without the guesswork.

KEY LEARNING POINTS:

  • Get clarity on how the highest marginal rate works versus using actual payroll rates, and the accounting implications of each approach.
  • Learn the operational and administrative considerations for stock plan admins and payroll teams, including efficiency and compliance benefits.
  • Gain actionable guidance on choosing the right withholding method for your organization, backed by real-world examples and expert debate.
LOCATION:
JW Grand Salon 3
Thursday, 23 Apr 2026, 12:15 - 12:55
Design and strategy
Finance, tax and accounting
9.4 EuroScope 2026: Trending Share Plan Topics Across Europe

Cecillie Groth Henriksen , IUNO (DK)
Matthieu Sabonnadiere, Banque Transatlantique (BE)
Jennifer Rudman, Equiniti (UK)


 

Belgium
Norway
Sweden
UK and Channel Islands
USA
BREAKOUT IX

Join members of the GEO chapter leadership teams from Belgium, the Nordics, and the UK for a fast-paced and practical exploration of the most important developments shaping equity and share plans across Europe. Designed for global practitioners managing cross-border programs, this session moves beyond fundamentals to focus on what’s changing now — and what issuers need to be preparing for next.

From evolving tax frameworks and regulatory shifts to innovative plan structures and solutions for increasingly mobile and hybrid workforces, our panelists will share regional insights and real-world examples. Learn how companies are adapting to local capital gains considerations, redesigning plans to stay competitive in tight talent markets, and balancing compliance with participant experience across diverse jurisdictions.

KEY LEARNING POINTS:

  • Understand the latest regulatory, tax, and compliance trends across key European markets and how they influence plan design and administration.
  • Identify innovative approaches European issuers are using to drive participation, retention, and cultural alignment.
  • Navigate cross-border challenges including mobility, participant education, and operational complexity with greater confidence.
LOCATION:
JW Grand Salon 4