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GEO INSIGHTS

ACCESS THE LATEST GLOBAL EQUITY COMPENSATION INSIGHTS

Read industry news, explore technical updates, access ideas on global employee compensation innovation, and find ways to connect.

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IN-PERSON CHAPTER EVENT
5 June 2025, 3 - 5pm BST
UK AND CHANNEL ISLANDS CHAPTER MEETING - EDINBURGH
Edinburgh

Edinburgh, Scotland

Trending now
All plan types
UK and Channel Islands

Join the UK Chapter In Edinburgh

Join the GEO UK Chapter in Edinburgh, Scotland, for a compelling afternoon discussing some of the latest hot topics in equity compensation. We will be sharing highlights from GEO's Annual Conference in Prague, a Sharesave case study where we will hear from a selection of organisations about the effectiveness of the communication and financial education methods used to highlight key messages for their recent Sharesave maturities, Marcus Wright (NatWest) will be discussing and analysing the latest economic updates. We will also be taking some time to focus on our Next Gen, and this will be followed by networking.  We look forward to seeing you in Edinburgh soon!

Please bring valid ID to access the event.

LOCATION
NatWest Group
Gogarburn
175 Glasgow Road
Edinburgh
EH12 1HQ

GEO members and non-members are welcome to join.  Registration is required.

IN-PERSON CHAPTER EVENT
3 June 2025, 8 - 9:30am AEST
AUSTRALIA CHAPTER MEETING - SYDNEY
Sydney

Sydney, Australia 

Design and strategy
All plan types
Australia

Navigating Employee Share Plans: Australian Issuer Insights

Join us for panel discussions in Sydney on June 3rd or Melbourne on June 5th (or both!) where we’ll explore the ins and outs of operating employee share plans in Australia. Whether you're new to share plans or looking for some insights on market practice, our panel of issuers will share their knowledge on topics like tax considerations, employee engagement, and the practical tips to managing share plans effectively (including ESS Reporting). You'll also have the chance to ask questions and hear real-world examples from those who’ve successfully navigated the process.

Don't miss this opportunity to hear what’s going on in the Australian market and network with those working with share plans.

 

Where:

June 3rd - Sydney
Baker & McKenzie Tower One
International Towers Sydney Level 46
100 Barangaroo Avenue
Sydney NSW 2000
 

June 5th - Melbourne
Arnold Bloch Leibler
Level 21
333 Collins Street
Melbourne Victoria 3000

ARTICLE
2 June 2025
MASTERING MOBILITY: TACKLING PAYROLL TAX CHALLENGES FOR MOBILE EMPLOYEES
article

Panel: Marlene Zobayan, FGE, Rutlen Associates; Andrea Kagan, NVIDIA; Marianne Friebel, Dolby Laboratories 

Finance, tax and accounting
All plan types
Global

As the modern workforce becomes increasingly mobile, companies face a new frontier of complexity: payroll tax compliance for employees who cross borders, whether temporarily or permanently. Organizations that proactively address these challenges are better equipped to reduce risk, maintain compliance, and support their global talent effectively. 

Drawing on deep expertise in global mobility and equity compensation, Marlene Zobayan (Rutlen Associates), Andrea Kagan (NVIDIA), and Marianne Friebel (Dolby) shared actionable insights and strategies for navigating the evolving landscape of payroll tax for mobile employees. 

The global mobility ecosystem 
Effective management of payroll tax for mobile employees requires collaboration across a network of internal and external stakeholders: 

  • HR and mobility teams: Track employee movements, manage assignments, and coordinate with payroll. 
  • Payroll providers: Calculate and remit taxes in multiple jurisdictions, ensuring timely and accurate payments. 
  • Tax advisors: Interpret complex, ever-changing tax laws and provide guidance on compliance. 
  • Legal and compliance teams: Monitor regulatory changes and mitigate risk. 
  • Technology providers: Offer tracking, reporting, and automation tools for mobile workforce data. 
  • Employees: Must be educated on their responsibilities and the impact of mobility on their compensation. 

The challenge is threefold: first, accurately tracking employee movements and assignments; second, managing the tax obligations; third, ensuring seamless data flow and communication among all parties. As Marianne Friebel emphasized, ‘Visibility and real-time data are critical for staying ahead of compliance risks.’ 

Key challenges for employers 
Managing payroll tax for a mobile workforce presents unique hurdles: 

  1. Complex, fragmented tax regulations: Each jurisdiction has its own rules, thresholds, and reporting requirements. 
  2. Tracking employee location and days worked: Even short business trips can trigger tax obligations. 
  3. Data accuracy and integration: Disparate systems and manual processes increase the risk of errors. 
  4. Employee communication and education: Employees may be unaware of the tax implications of their mobility. 
  5. Cost management: Unexpected tax liabilities can impact both the company and the employee. 

Practical steps to payroll tax compliance 
The panelists agreed: success requires a blend of clear processes, and cross-functional collaboration. Here’s how leading companies are tackling the challenge: 

  • Centralize data collection: Use technology to track employee movements and assignments in real time. 
  • Establish clear policies: Define mobility, tax, and reporting policies that are communicated to all stakeholders. 
  • Engage experienced partners: Tax advisors and technology providers can help interpret regulations, share best practices from their client base, leverage existing systems  and if appropriate, automate compliance. 
  • Conduct regular training: Equip HR, payroll, and employees with up-to-date knowledge on mobility tax issues. 
  • Monitor and audit: Implement regular reviews to identify gaps and ensure ongoing compliance. 

Andrea Kagan highlighted the importance of ‘building strong bridges between HR, payroll, and tax teams, so everyone is working from the same playbook’. 

Embracing mobility for competitive advantage 
Global mobility is no longer a niche concern—it’s a strategic imperative for companies seeking to attract, retain, and deploy top talent worldwide. By investing in integrated solutions, expert partnerships, and clear communication, organizations can turn mobility compliance from a risk into a competitive advantage. 

As the workforce becomes more mobile, proactive management of payroll tax is essential—not just for avoiding penalties, but for supporting business growth and employee satisfaction. 

For more information or to arrange a consultation, contact Marlene, Andrea, or Marianne directly. 

Watch a recording of the webcast on GEOlearn: WATCH THE WEBCAST

IN-PERSON CHAPTER EVENT
22 May 2025, 3 - 5pm BST
UK AND CHANNEL ISLANDS CHAPTER MEETING - LONDON
London

London, UK

Trending now
All plan types
UK and Channel Islands

Bringing the Conference Highlights To You

Join the GEO UK Chapter for an insightful afternoon of learning about some of the latest hot topics in equity compensation. We will listen to insightful stories from issuers, and also hear some of the highlights from Prague, followed by networking. Whether you were at the latest GEO Annual Conference or not, this won't be an event to miss!

Please bring valid ID to access the event.

LOCATION
Aon Offices
122 Leadenhall St
London
EC3V 4AN
 

GEO members and non-members are welcome to join.  Registration is required.

IN-PERSON CHAPTER EVENT
21 May 2025, 3 - 5pm CEST
NETHERLANDS CHAPTER MEETING
NETHERLANDS MEETING
Netherlands
USA

Equity and Privately Held Companies - It's a Matter of Value


As the event’s main sponsor, Baker McKenzie will kick off the meeting by introducing the core concepts and key valuation methods for equity-based compensation items that their specialists see being used in the market.

Following this introduction, we will have a panel of esteemed industry specialists who have personal experience in valuing non-listed companies, be it from the perspective of international private equity firms, start- or scale-up companies or family-owned businesses. They will bring a wealth of expertise in this matter to the table, and are eager to answer any questions you might have on this topic.

Thank you to our sponsor:

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LOCATION:
Baker McKenzie Amsterdam
Claude Debussylaan 54 
1082 MD 
Amsterdam, Netherlands
 

There is no cost for this chapter meeting.  Both GEO Member and Non-Members are welcome.  But registration is required.  

IN-PERSON CHAPTER EVENT
21 May 2025, 12 - 2pm PDT
NORCAL CHAPTER MEETING
norcal chapter

Menlo Park, CA

USA

Hands On: Advancing Equity Through AI Tech Solutions

Join us for an engaging and interactive session exploring the transformative potential of AI technology in advancing equity plan administration. This hands-on workshop will dive into practical applications and innovative solutions that leverage AI to streamline workflows, reduce manual effort, and improve accuracy.
Participants will gain insights into cutting-edge AI tools and methodologies designed to make day-to-day equity administration more efficient. Through real-world case studies and collaborative activities, you’ll discover how to implement AI-driven strategies that ease the burden of complex tasks and improve overall effectiveness.

If you work in equity administration, this session will provide valuable knowledge, tools, and actionable steps to harness AI for a smarter, more streamlined future.

Key Learning Points:
 

  • Discover practical ways AI can streamline equity plan administration and reduce manual workload.
  • Explore real-world examples of how AI is being used to drive efficiency and improve accuracy.
  • Learn how to evaluate and implement AI tools that align with your organization’s equity goals.

Both GEO members and non-members are welcome.  Registration is required.

Lunch will be provided

LOCATION:
Morgan Stanley 
Menlo Park Office
4500 Bohannon Dr
Menlo Park, CA  94025

We hope to see you there!

The GEO NorCal Chapter Team

LIVE WEBCAST
20 May 2025, 10 - 11am PDT
MASTERING MOBILITY: TACKLING PAYROLL TAX CHALLENGES FOR MOBILE EMPLOYEES
20 May

Marelene Zobayan, Rutlen Associates, Andrea Kagan, NVIDIA, Marianne Friebel, Dolby

Design and strategy
Employee engagement
All plan types
Global

Navigating payroll tax obligations for mobile employees is a complex challenge, often complicated by unreliable data, payroll system limitations, and employee expectations. Without a solid strategy, compliance risks and administrative headaches can quickly pile up.
Join this expert panel to uncover common pitfalls and practical solutions for streamlining mobility tax compliance. Learn how to clean up key data, navigate payroll constraints, and implement best practices to minimize surprises and improve the employee experience.

KEY LEARNING POINTS:

  • Educate internal stakeholders to align expectations and improve compliance.
  • Navigate payroll system limitations and enhance communication with payroll teams.
  • Manage unexpected tax outcomes, including double social security taxation, with proactive planning.

 

WE ARE OFFERING THE FOLLOWING OPPORTUNITIES TO JOIN THIS LIVE GLOBAL WEBCAST: 

ASIA-PAC: 19 May - 9am AEDT
EUROPE: 20 May- 10am GMT | 11am CET | 12pm IST
THE AMERICAS: 19 May - 4pm PT | 7pm ET – 20 May - 10am PT | 12pm CT | 1pm ET | 6pm GMT

 

CPE CREDIT HOURS: 1.0*
Field of study: Specialized Knowledge
Levels: O
Delivery method: Group Internet-Based
Advanced preparation: None

CEP Continuing Education (CE) credit:1.0 credits *CPE credits are provided for live webcasts only.

Please visit our Continuing Education and Event Policies pages for more information.

IN-PERSON CHAPTER EVENT
15 May 2025, 4 - 5:30pm BST
UK AND CHANNEL ISLANDS CHAPTER MEETING - LEEDS
Leeds

Leeds, UK

Trending now
All plan types
UK and Channel Islands

Meet us in the North and Midlands

Join the GEO UK Chapter in the North of England, for an insightful session discussing some of the latest hot topics in equity compensation. We will also chat about some of the highlights from GEO's Annual Conference in Prague followed by networking. We look forward to seeing you for our first regional event of 2025!

Please bring valid ID to access the event.

LOCATION
MUFG Offices
Central Square
29 Wellington St
Leeds
LS1 4DL

GEO members and non-members are welcome to join.  Registration is required.

LIVE WEBCAST
13 May 2025, 1 - 2pm EDT
VESTING UNDER PRESSURE: NVAVIGATING T1 TIMELINES AND EXECUTIVE MANAGEMENT
webcast

Ben Brettell, Reward Pro 
Will Broad, Winterflood
Tom Giles, Winterflood
Tom Gwinnell, Reward Pro
Adva Lewitte, Shareforce

Trending now
All plan types
Global

When it comes to executive share plans, the vesting process is already complex—but add T1 into the mix, and the stakes get even higher. With tighter timelines, increased scrutiny, and more stakeholders involved, ensuring a smooth, compliant, and well-communicated vesting process is critical.

Join experts from ShareForce, RewardPro, and Winterfloods as we navigate the biggest challenges in executive plan communications and reveal strategies to stay ahead under T1 constraints. Packed with real-world insights and actionable solutions, this session is essential for issuers looking to improve efficiency, accuracy, and executive engagement in their share plans.

KEY LEARNING POINTS:

  • Streamline vesting workflows and stakeholder coordination to maintain accuracy and efficiency under accelerated timelines.
  • Enhance executive understanding of share plans by simplifying complex concepts and reinforcing their value.
  • Leverage technology and clear communication to improve engagement and ensure a seamless experience

 

WE ARE OFFERING THE FOLLOWING OPPORTUNITIES TO JOIN THIS LIVE GLOBAL WEBCAST
ASIA-PAC: 12 May - 9am AEDT
EUROPE: 13 May- 10am GMT | 11am CET | 12pm IDT | 2.30pm IST
THE AMERICAS: 12 May - 4pm PT | 7pm ET – 13 May - 10am PT | 12pm CT | 1pm ET | 6pm GMT

 

CPE CREDIT HOURS: 1.0*
 Field of study: Specialized Knowledge
 Levels: O
 Delivery method: Group Internet-Based
 Advanced preparation: None

CEP Continuing Education (CE) credit:1.0 credits *CPE credits are provided for live webcasts only.

Please visit our Continuing Education and Event Policies pages for more information.

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VIRTUAL 2023 ON DEMAND

GEO VIRTUAL 2023 - ON DEMAND

Access 20+ live, 30 'Best of Edinburgh sessions and an inspiring keynote on-demand.

Available until 15 September

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