10.1 The Employee Communication Conundrum
Communicating equity plan details is crucial for employee understanding and appreciation, especially when cash is often prioritised over non-cash benefits. In this session, we will explore how different companies approach the challenge of conveying the value of equity compensation.
With insights from Google, we’ll discuss how to reach both mobile and non-mobile employees, and examine the most effective communication strategies for different generations, from Baby Boomers to Gen Z and beyond.
KEY LEARNING POINTS:
- Learn how to emphasize the value of equity plans to employees, particularly when cash compensation is more immediately attractive.
- Discover the most effective communication methods for different generations of employees, from quick, digestible information for younger workers to more detailed, comprehensive content for older generations.
- Explore strategies for communicating equity compensation to mobile employees, addressing how their mobility impacts their equity awards and ensuring they understand their benefits.