A new law (Law No. 7524), effective 2 August 2024, exempts from income tax the value of shares that employees of technology startups receive for free or at a discount, up to the amount of their annual gross salary. To qualify, the technology startup must be approved by the Ministry of Industry and Technology, and employers are responsible for any exempted tax if employees sell the shares within 12 years, with tax liability decreasing based on holding periods. This amendment to Article 17 of the Turkish Income Tax Code presents an opportunity for eligible companies to optimize their employee incentive programs while carefully evaluating potential implications with professional guidance.