Long-term incentive (LTI) plans have evolved dramatically since 1995, shifting from simple stock options focused on financial metrics like EPS to sophisticated, strategy-driven programs incorporating ESG goals, human capital metrics, and customized award structures. This transformation has been driven by regulatory changes, new technology, evolving workforce expectations, and a broader push for stakeholder alignment, with tools now enabling real-time tracking, personalization, and advanced analytics. Despite these innovations, fundamental human factors—like the desire for recognition, fairness, and ownership—remain central to LTI effectiveness and will continue shaping future designs into 2035 and beyond.