AGENDA AT A GLANCE

Wednesday, 17 Sep 2025, 09:45 - 18:00

GEO's 15th Annual NorCal Forum Agenda

9.45

Registration opens - Issuers only
Coffee and pastries

10.00 - 10.45

ISSUER ONLY ROUNDTABLES

Sponsored by J.P. Morgan Workplace Solutions

11.00 - 12.00

Registration continues - All attendees welcome

LUNCH AND NETWORKING

Sponsored by Charles Schwab

12.00 - 13.00

WELCOME AND OPENING SESSION

13.00 - 13.10

Transition

13.10 - 14.00

BREAKOUT SESSION I

14.00 - 14.30

Afternoon break
Espresso cart sponsored by Aon

14.30 - 15.20

BREAKOUT SESSION II

15.20 - 15.30

Transition

15.30 - 16.30

CLOSING KEYNOTE - Brandi Chastain
Sponsored by Bank of America

16.30 - 17.00

WRAP-UP AND RAFFLE

17.00 - 18.00

HAPPY HOUR NETWORKING

Happy Hour sponsored by UBS
Bowling competition sponsored by Infinite Equity

OUR KEYNOTE: FROM ATHLETICS TO BUSINESS

Wednesday, 17 September 2025
15.30 - 16.30

Brandi Chastain
BRANDI CHASTAIN

Join legendary U.S. Women’s National Soccer Team icon Brandi Chastain for an inspiring and energizing keynote exploring the mindset of world-class performance and the power of personal ownership—on and off the field. From the pressure-packed moments of World Cup glory to the dynamics of high-performing teams, Brandi shares lessons in motivation, leadership, and resilience that translate directly into today’s business environment.

With insights drawn from a storied athletic career and her continued work as a coach, mentor, and entrepreneur, Brandi offers a compelling perspective on how purpose-driven culture, accountability, and belief in oneself and others can drive success at every level. Attendees will leave this session empowered to take ownership of their goals, elevate their performance, and lead with intention.

This keynote is proudly sponsored by Bank of America, a champion of inclusive leadership and performance across sports and business.

BREAKOUT SESSIONS

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Wednesday, 17 Sep 2025, 12:10 - 13:00
OPENING SESSION: Hot Takes and High Stakes: What's Heating Up in Equity Compensation

Matt McKittrick, Baker Tilly
Robyn Shutak, FGE, Infinite Equity
Aaron Shapiro, Carver Edison
Rob Schoder, Vinyl Equity

Cash deferral
Choice plans
Discount shares
Employee stock purchase plans (ESPP)
Equity deferral
Executive plans
Performance cash
Performance shares
Restricted shares
Stock appreciation rights (SAR)
Stock options
USA

The equity compensation landscape is evolving at breakneck speed—and plan sponsors are under pressure to adapt. From AI-powered plan administration to the resurgence of employee stock purchase plans (ESPPs), including innovative non-qualified models, companies are reimagining equity in a market where growth is flat, retention is critical, and employee expectations are higher than ever.

This fast-paced, no-holds-barred panel brings together industry leaders to cut through the noise and tackle the real issues—what’s working, what’s not, and what’s coming next. We’ll explore the rise of choice plans and flexible settlement options, the growing demand for customization, and the latest capabilities (and limitations) from transfer agents.

Expect unfiltered insights, honest debate, and actionable ideas you can take back to your team.

KEY LEARNING POINTS: 

  • Learn how ESPPs, AI tools, and choice plans are shaping the future of equity compensation
  • Discover where transfer agents and flexible settlement models are adding value—or falling short
  • Gain insider perspectives on what’s trending, what’s failing, and how to future-proof your equity strategy
LOCATION:
Ballroom A and B



Wednesday, 17 Sep 2025, 13:10 - 14:00
1.1 - Equity Unlocked: Leading Practices in Global Stock Plans

Danyle Anderson, FGE, Bank of America
Sandra Sussman, FGE, Axon Enterprises

Discount shares
Employee stock purchase plans (ESPP)
Executive plans
Performance cash
Performance shares
Restricted shares
Stock appreciation rights (SAR)
Stock options
BREAKOUT I

In today’s rapidly evolving global landscape, equity compensation continues to serve as a powerful tool for attracting, retaining, and engaging talent. But delivering effective global stock plans is more complex than ever—regulatory shifts, increasing expectations around equity and transparency, and the realities of a globally mobile workforce all demand new approaches.

This session—rooted in findings from GEO's 2025 Global Equity Insights Survey (GEIS), which includes data from over 170 companies across 20 countries—offers a comprehensive view into how leading organizations are meeting these challenges head-on and reimagining their equity strategies for the future.

KEY LEARNING POINTS:

  • Discover how top-performing companies are structuring LTIs and SPPs to align with strategic goals, culture, and talent retention.
  • Explore data-driven approaches to pay equity, global mobility, and private company equity plans based on leading survey trends.
  • Learn how AI and digital tools are driving operational efficiency, improving compliance, and elevating participant engagement.
     
LOCATION:
Ballroom A
CPA CREDIT:
Field of Study:
Specialized Knowledge
Level:
O
Wednesday, 17 Sep 2025, 13:10 - 14:00
1.2 - Evolving Equity Compensation: Trends in Vesting Schedules and Their Implications

Marlene Zobayan, FGE, Rutlen Associates
Tara Hagen, FGE, Aon
Ben Ramos, Charles Schwab
Sam George, Lyft Inc
Matt Connor, FGE, Lucid Motors

Restricted shares
Stock appreciation rights (SAR)
Stock options
USA
BREAKOUT I

In today’s highly competitive talent landscape, companies are reevaluating how they structure equity compensation to better attract, motivate, and retain top talent—while staying aligned with long-term business goals. Although the traditional four-year vesting model still dominates, a growing number of organizations are shifting toward shorter vesting periods and more frequent vesting intervals.

This session explores the latest trends in vesting schedule design, including what’s driving these changes and the unexpected outcomes they’re creating for both companies and employees. We’ll examine the strategic, behavioral, and tax implications of modern vesting approaches and provide guidance to help you assess what’s right for your organization.

KEY LEARNING POINTS:

  • Understand the emerging shift toward shorter and more frequent vesting and what’s motivating this evolution
  • Evaluate the impact of vesting changes on employee behavior, retention, and company objectives
  • Identify key tax, administrative, and design considerations when implementing nontraditional vesting schedules
LOCATION:
Ballroom B


CPA CREDIT:
Field of Study:
Specialized Knowledge
Level:
O
Wednesday, 17 Sep 2025, 14:30 - 15:20
2.1 - Big Ideas, Bigger Equity

Lenka Haase, Fidelity
Mark Miller, Deloitte 
Jennifer Thomas, ServiceNow

Choice plans
Performance shares
Restricted shares
Stock appreciation rights (SAR)
Stock options
USA
BREAKOUT II

Continuous improvement is the key to keeping your global equity programs running smoothly and efficiently. In this highly practical session, we’ll explore five actionable ideas that can enhance plan effectiveness, reduce administrative burden, and help you stay ahead of global compliance challenges.

Topics include streamlining your FMV definitions with key global considerations in mind, understanding when and why fractional shares make sense, and how to accommodate additional tax withholding obligations with minimal friction. We'll also share strategies to elevate global tax education for participants and examine how integrating benefits can boost both perception and participation.

You’ll walk away with practical insights you can immediately apply to improve your equity function.

KEY LEARNING POINTS: 

  • Learn how thoughtful FMV definitions and fractional share practices can simplify global administration
  • Understand effective approaches to support additional tax withholding across jurisdictions
  • Discover practical ways to integrate and communicate equity as part of a broader employee benefits offering
LOCATION:
Ballroom A


CPA CREDIT:
Field of Study:
Specialized Knowledge
Level:
O
Wednesday, 17 Sep 2025, 14:30 - 15:20
2.2 - Unleashing AI: Transforming Equity Plan Administration with Real-World Insights

Cory Anderson, KPMG
Chris Dohrmann, FGE, J.P. Morgan Workplace Solutions
Robyn Shutak, FGE, Infinite Equity

Employee stock purchase plans (ESPP)
Executive plans
Performance shares
Restricted shares
Stock options
USA
BREAKOUT II

Step into the fast-moving world of artificial intelligence and explore how it’s reshaping the way equity plans are administered. In this engaging one-hour session, you’ll gain a foundational understanding of AI technologies and discover how they’re being applied to streamline operations, enhance compliance, and support smarter decision-making in equity compensation.

Through real-world examples and practical use cases, we’ll examine how AI is driving new levels of accuracy, efficiency, and insight across the equity lifecycle. We’ll also address important ethical considerations and data privacy concerns, helping you prepare to implement AI responsibly and effectively within your organization.

KEY LEARNING POINTS:

  • Understand the core concepts of AI and how they apply to equity plan administration
  • Explore real-world use cases where AI enhances data analysis, compliance, and reporting
  • Learn best practices for addressing ethical risks and safeguarding data in AI applications
LOCATION:
Ballroom B


CPA CREDIT:
Field of Study:
Information Technology
Level:
O