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A FIRST-CLASS VIRTUAL KEYNOTE SPEAKER

Billy Billingham
BILLY BILLINGHAM MBE

Decorated Military Leader. Bodyguard. Best-Selling Author. TV Personality. Speaker.

There is not much Billy Billingham MBE QCB can't do!

With more than 20 years of military leadership, including executing strategic operations in places including Iraq, Afghanistan, South America, and Africa, Billy has experienced what it takes to be mentally tough.

As a result of his bravery, he was awarded the Queen's Commendation for Bravery and MBE by Queen Elizabeth II.

Join Billy as he brings his experiences to GEO's audience to educate and enthral those seeking how to combat challenges and hardships the SAS way!

INSIGHTFUL AND INSPIRING BREAKOUT SESSIONS

Access on-demand recordings.of the event's 20 live sessions that span six subject tracks and 30 'Best of Edinburgh' highest-rated sessions from GEO's 24th Annual Conference.

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Wednesday, 13 Nov 2024, 16:25 - 17:15
Case Study
5.4 AI, Equity and You

Mark Higgins, WPP
Julie Shepherd, FGE, Sage Group plc
Gabbi Stopp, FGE, GEO

Employee stock purchase plans (ESPP)
Executive plans
Performance shares
Restricted shares
Global
UK and Channel Islands
BREAKOUT V

AI: coming for a job near you! Or is it? In this full and frank fireside chat, GEO's Gabbi Stopp will moderate a discussion with two highly-experienced, leading lights in the global equity space, Mark Higgins of WPP and Julie Shepherd of Sage Group. Both these firms are already harnessing the transformative power of AI across their businesses, and are actively exploring AI's potential for aspects of equity compensation. Both these speakers have charted highly successful careers in global equity issuance. Join us to engage with the biggest challenge and opportunity for our industry, and come away informed, inspired and hopefully, illuminated!

KEY LEARNINGS:

  • Discover how WPP and Sage Group are integrating AI into their equity compensation strategies
  • Gain insights into the opportunities and challenges AI presents for the global equity industry
  • Learn from the experiences of leading experts in global equity issuance on harnessing AI's transformative power.
LOCATION:
Partnership 2
CPA CREDIT:
Field of Study:
Information Technology
Level:
O
Tuesday, 29 Apr 2025, 14:10 - 15:10
Design and strategy
5.1 Adapting LTI Design for a Changing World: Trends, Metrics, and Strategies

Emily Cervino, FGE, Fidelity (US)
Paul Coleman, Unilever (UK)
Christian Hyldig, Aon (ES)
Arlene Sanchz-Schapira, ARM (US)

Global
BREAKOUT V

Long-term incentive (LTI) design is becoming increasingly complex as organizations face shifting macroeconomic conditions. Companies are tasked with incorporating ESG metrics, managing relative performance awards, and setting meaningful goals amidst market volatility.

This session will explore the latest trends in LTI vehicles, metrics, and structures, offering actionable strategies for adapting LTI plans to meet current and future challenges.

KEY LEARNING POINTS:

  • Explore recent trends in LTI design, with a focus on the growing importance of ESG metrics and relative performance awards.
  • Learn effective strategies for setting performance goals in an unpredictable economic environment.
  • Understand how emerging trends are shaping the structure and impact of long-term incentive plans.
LOCATION:
Palmovka 1
CPA CREDIT:
Field of Study:
Specialized Knowledge
Level:
I
Tuesday, 29 Apr 2025, 14:10 - 15:10
Data and business intelligence
5.2 GEO Global Share Plans Ranking Report 2024/2025

Chris Barnes, KPMG (UK)
Matt Connor, FGE, Lucid Motors (US)
Eileen Liu, Arnold Bloch Liebler (AU)
Alex De Souza, Brazilian Expert (BR)
Gabbi Stopp, FGE, GEO (UK)

Global
BREAKOUT V

GEO’s Global Share Plans Ranking Project is the first of its kind, offering a country-level snapshot of the appetite, support, and provision of employee share ownership - and now includes insights from even more countries!

With insights from senior equity compensation issuers and service providers across a growing number of countries, this expanded report paints the bigger picture of employee equity worldwide. This session will dive into key report highlights, uncovering the countries leading the charge in employee equity adoption as well as those with untapped potential.

KEY LEARNINGS:

        • Explore key findings, including emerging trends and barriers to implementing share plans
        • Learn how to leverage the report to strategically extend plans into new countries or boost participation in your current regions
        • Discover actionable insights to enhance your global equity strategies

LOCATION:
Palmovka 2
CPA CREDIT:
Field of Study:
Specialized Knowledge
Level:
O
Tuesday, 29 Apr 2025, 14:10 - 15:10
Finance, tax and accounting
5.3 Seamless Synergy: Practical Considerations for Stock Plan Administrators Supporting Equity Award Financial Reporting

Paul Kolano, Bank of America (US)
Nate O'Connor, Equity Methods (US)
Eaton Williamson, Seagate Technologies (US)

Global
BREAKOUT V

This session is designed to introduce stock plan administrators to the key principles of share-based compensation accounting, equipping them with the foundational knowledge necessary to support financial reporting teams and ensure compliance with IFRS 2 and ASC 718.

While deep accounting expertise isn't required, understanding the intersection between stock plan administration and financial reporting will enable smoother collaboration and more efficient processes.

KEY LEARNING POINTS:

  • Learn how stock plan data feeds into financial reporting and why its accuracy is essential for compliance with accounting standards.
  • Gain insight into grant date fair value, valuation models, amortization methods (graded vs. straight-line), and how they impact financial statements.
  • Explore how performance awards, forfeiture rates, and termination processing affect both stock plan administration and financial reporting, and understand the differences between IFRS 2 and ASC 718.
LOCATION:
Palmovka 3
CPA CREDIT:
Field of Study:
Accounting
Level:
I
Tuesday, 29 Apr 2025, 14:10 - 15:10
Design and strategy
5.4 Goal Setting for Performance Awards in a Volatile Economic Landscape

Stephen Popowski, Aon (US)
Daniel Princz, Zurich (CH)
Augustin Serban, Industry Expert (ES)

Global
BREAKOUT V

As Boards of Directors strive to refine the goal-setting process for short-term and long-term incentive programs, many are turning to advanced financial modeling techniques like Monte Carlo simulation.

In this session, explore how heightened macroeconomic volatility over the past five years has reshaped goal-setting practices and delve into the processes companies use to set and communicate performance goals effectively.

KEY LEARNING POINTS:

  • Understand how recent economic instability has influenced goal-setting methodologies for incentive programs.
  • Discover best practices for setting and communicating performance goals in alignment with organizational objectives.
  • Learn how Monte Carlo simulations can provide actionable data for evaluating performance metrics and optimizing incentive payouts.
LOCATION:
Palmovka 4
CPA CREDIT:
Field of Study:
Specialized Knowledge
Level:
O
Tuesday, 29 Apr 2025, 14:10 - 15:10
Design and strategy
5.5 Awards on the Move: Equity Grants to Mobile and Flexible Workers

Narendra Acharya, Baker McKenzie (CA)
Agnes Charpenet, Baker McKenzie (FR)
Lee-Ann Chew, Delivery Hero (DE)
Veerle Lerut, Baker McKenzie (BE) 
Ludmilla Maurer, Baker McKenzie (DE)
Alvaro Pinilla Sanz, Delivery Hero (DE)

 

Global
BREAKOUT V

As remote and location-independent work continues to rise, managing tax and social security implications for employees working in different countries presents unique challenges for both employers and employees.

This session will explore how location-independent workers impact the tax and social security sourcing for equity-based compensation and how companies can navigate these complexities.

KEY LEARNING POINTS:

  • Understand the tax and social security challenges faced by location-independent workers and how they affect equity compensation.
  • Learn about the impact of vesting periods on tax sourcing and the administrative burdens for both issuers and employees.
  • Explore the solutions companies are implementing in response to these challenges within the EU and OECD framework.
LOCATION:
Karlin 4
CPA CREDIT:
Field of Study:
Specialized Knowledge
Level:
O
Wednesday, 12 Nov 2025, 15:25 - 16:25
5.1 The Price is Right: Tax, Transfer Pricing, and Recharge Strategies for Global Share Plans

Alison Hughes, KPMG
Phil Roper, KPMG
 

Cash deferral
Choice plans
Employee stock purchase plans (ESPP)
Equity deferral
Executive plans
Performance cash
Performance shares
Restricted shares
Stock appreciation rights (SAR)
Stock options
Global
BREAKOUT V

Operating a global share plan comes with significant costs, and recharge policies are a key tool for allocating these expenses to employing subsidiaries. An effective recharge policy requires careful consideration of commercial, accounting, and tax factors, including transfer pricing rules. This session will unpack how these elements interact, why transfer pricing is critical, and the practical steps needed to design and manage a compliant and effective recharge policy that supports sustainable global share plan operations.

KEY LEARNINGS:

  • How commercial, accounting, and tax considerations shape an effective recharge policy. 
  • Why transfer pricing rules are central to the design and operation of global share plan recharge arrangements. 
  • Practical insights for managing recharge policies to balance compliance with operational efficiency.
LOCATION:
Monument
CPA CREDIT:
Field of Study:
Specialized Knowledge
Level:
O
Wednesday, 12 Nov 2025, 15:25 - 16:25
5.2 The Cultural Balancing Act: Designing Equity Programs That Work Worldwide

Yael Elbaz, FGE, Infinite Equity
Gemma Ludwig, Vialto Partners

Cash deferral
Choice plans
Employee stock purchase plans (ESPP)
Equity deferral
Executive plans
Performance cash
Performance shares
Restricted shares
Stock options
Global
BREAKOUT V

Delivering equity compensation across multiple countries is more than a compliance challenge—it’s a cultural balancing act. This session brings global equity complexities to life, examining how tax rules, statutory requirements, and employee expectations vary across markets. Focusing on five unique countries, we’ll uncover key compliance considerations, surprising statutory quirks, and cultural nuances that can influence participation. Through real-world examples of common pitfalls and recovery strategies, attendees will gain practical insights on how to localize equity programs effectively, ensuring they resonate with employees worldwide while remaining compliant locally.

KEY LEARNINGS:

  • How tax, statutory, and cultural differences across countries impact equity plan design and participation. 
  • Practical strategies for avoiding common compliance and communication pitfalls in global programs. 
  • Actionable approaches to localizing equity plans for maximum engagement and adherence.
LOCATION:
Fenchurch
CPA CREDIT:
Field of Study:
Specialized Knowledge
Level:
O
Wednesday, 12 Nov 2025, 15:25 - 16:25
5.3 Challenges and Solutions - UK and International SAYE Share Plans

Jake Dear, MUFG
Sally Blanchflower, Tapestry
Caroline Thompson-Hayes, Jet2
Helen Hopkins, MUFG

Choice plans
Discount shares
Executive plans
Performance shares
Global
BREAKOUT V

Designing a share plan that is accessible to all employees presents unique challenges. This session will explore how collaboration between administrators, advisors, and client issuers can overcome these obstacles to create practical, inclusive solutions. Attendees will gain insights into the complexities of accessibility in plan design, learn from real-world examples, and understand how cross-functional teamwork can drive successful implementation while meeting diverse employee needs.

KEY LEARNINGS:

  • Common accessibility challenges in share plan design and how to address them. 
  • How collaboration between administrators, advisors, and issuers leads to effective, inclusive solutions. 
  • Practical strategies for implementing share plans that work for all employees, regardless of location or circumstance.
LOCATION:
Lombard
CPA CREDIT:
Field of Study:
Specialized Knowledge
Level:
I