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A FIRST-CLASS VIRTUAL KEYNOTE SPEAKER

Billy Billingham
BILLY BILLINGHAM MBE

Decorated Military Leader. Bodyguard. Best-Selling Author. TV Personality. Speaker.

There is not much Billy Billingham MBE QCB can't do!

With more than 20 years of military leadership, including executing strategic operations in places including Iraq, Afghanistan, South America, and Africa, Billy has experienced what it takes to be mentally tough.

As a result of his bravery, he was awarded the Queen's Commendation for Bravery and MBE by Queen Elizabeth II.

Join Billy as he brings his experiences to GEO's audience to educate and enthral those seeking how to combat challenges and hardships the SAS way!

INSIGHTFUL AND INSPIRING BREAKOUT SESSIONS

Access on-demand recordings.of the event's 20 live sessions that span six subject tracks and 30 'Best of Edinburgh' highest-rated sessions from GEO's 24th Annual Conference.

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Wednesday, 30 Apr 2025, 12:30 - 13:30
Communications
10.1 The Employee Communication Conundrum

Pam Chernoff, Aon (US)
Sarah Long, Wealth at Work (UK)
Gemma Ludwig, Vialto Partners (UK)
Eileen Nguyen, Google (UK)
Augustin Serban, Industry Expert (ES)

Global
BREAKOUT X

Communicating equity plan details is crucial for employee understanding and appreciation, especially when cash is often prioritised over non-cash benefits. In this session, we will explore how different companies approach the challenge of conveying the value of equity compensation.

With insights from Google, we’ll discuss how to reach both mobile and non-mobile employees, and examine the most effective communication strategies for different generations, from Baby Boomers to Gen Z and beyond.

KEY LEARNING POINTS:

  • Learn how to emphasize the value of equity plans to employees, particularly when cash compensation is more immediately attractive.
  • Discover the most effective communication methods for different generations of employees, from quick, digestible information for younger workers to more detailed, comprehensive content for older generations.
  • Explore strategies for communicating equity compensation to mobile employees, addressing how their mobility impacts their equity awards and ensuring they understand their benefits.
LOCATION:
Palmovka 1
CPA CREDIT:
Field of Study:
Communications
Level:
O
Wednesday, 30 Apr 2025, 12:30 - 13:30
Finance, tax and accounting
10.2 Strategy Meets Policy: Establishing and Maintaining a Global Tax Withholding Framework

Suzie Bentley, NVIDIA (US)
Nancy Kobs, Palo Alto Networks (US)
Mark Miller, Deloitte (US)

 

Global
BREAKOUT X

Managing global equity plan taxation sits at the intersection of employee experience and corporate risk mitigation, requiring administrators to balance competing priorities across functions. Defining a tax strategy that works for all stakeholders—while aligning policies to support this strategy—is a critical yet complex task.

This panel of experts, featuring leaders from Palo Alto Networks and NVIDIA, will explore contrasting approaches shaped by differing budgets and strategic priorities. Through practical insights and real-world examples, the session will offer actionable tips for crafting and executing effective tax policies that align with organisational goals.

KEY LEARNING POINTS:

  • Explore how corporate policies, such as entity type and statutory accounting, influence payroll and employment tax obligations.
  • Understand considerations for diverse worker types, including employees, gig-workers, and employees of record.
  • Gain strategies for addressing exceptions like international mobility and executive business travel.
LOCATION:
Palmovka 2
CPA CREDIT:
Field of Study:
Tax
Level:
I
Wednesday, 30 Apr 2025, 12:30 - 13:30
10.3 Equity Compensation in Asia: Adapting to Global Demands

Paul Arens, Compass Equity Strategic Advisors (US)
Adie Leung, FGE, Industry Expert (HK)
Rahul Somani, Qapita (IN)
 

India
BREAKOUT X

As globalization reshapes business landscapes, Asia has become a key focal point for multinational companies looking to expand their workforce and operations. This session will explore how companies can effectively implement equity compensation strategies that align with the dynamics of this fast-growing region, ensuring they attract and retain talent while complying with local laws. 

KEY LEARNING POINTS:

  • Learn how equity compensation plans can be tailored to meet Asia’s competitive job markets and regional expectations. 
  • Understanding the tax, securities, and employment law differences across key Asian markets. 
  • Uncover how to design equity plans that align with varying attitudes toward risk and long-term incentives in Asia.
LOCATION:
Palmovka 3
CPA CREDIT:
Field of Study:
Specialized Knowledge
Level:
I
Wednesday, 30 Apr 2025, 12:30 - 13:30
10.4 Broadening Benefits: ESPPs for PEO Employees, Franchisees and Employees of Records

Emily Cervino, FGE, Fidelity (US)
Jeremy Edwards, Baker McKenzie (UK)
Peter Kontara, Uber (US)

Global
BREAKOUT X

Extending Employee Stock Purchase Plans (ESPPs) to non-traditional employee groups—such as those working for PEOs, franchisees, or Employers of Record (EORs)—offers new opportunities but also significant complexities.

This session explores the tax, legal, and regulatory considerations involved, with practical insights from a company case study. Learn how innovative approaches, including groundbreaking efforts in the UK, have made these plans viable for a broader workforce.

KEY LEARNING POINTS:

  • Understand the tax, legal, and regulatory complexities of offering ESPPs to non-traditional employee types across various jurisdictions.
  • Explore practical steps to address challenges when extending ESPP access to PEOs, franchisees, and EOR employees.
  • Gain insights from a groundbreaking case study, including successful strategies and lessons learned in the UK.
LOCATION:
Palmovka 4
CPA CREDIT:
Field of Study:
Specialized Knowledge
Level:
I
Wednesday, 30 Apr 2025, 12:30 - 13:30
10.5 Equity Hacks to Simplify Life at Any Stage of the Equity Lifecycle

Veena Bhatia, Atlassian (US)
Susan Ford, Industry Expert (US)
Andrea Kagan, NVIDIA (US)
Vicky Phrydas, UBS (US)
 

Global
BREAKOUT X

Feeling overwhelmed by the demands of administering equity plans? This session is here to help! Drawing on years of best practices from issuers and providers, we’ll explore actionable hacks to streamline your administration workload and reduce stress. 
From leveraging data and streamlining processes to fostering cross-departmental collaboration, these insights will challenge your perspective on roles, tools, plan design, and participant communication. Whether you're new to equity administration or a seasoned pro, you'll walk away with strategies to work smarter, not harder.


KEY LEARNING POINTS:

  • Learn how clean, accurate data drives every aspect of equity administration, from payroll integration to financial reporting.
  • Discover how equity and payroll teams can partner effectively to ensure seamless operations and successful outcomes.
  • Explore how simplicity in plan design, processes, and participant communications creates a far-reaching impact for all stakeholders.
LOCATION:
Karlin 4

CPA CREDIT:
Field of Study:
Specialized Knowledge
Level:
O
Thursday, 23 Apr 2026, 13:05 - 13:45
10.6 Issuer POV Roundtable: Navigating the Full Equity Lifecycle

Rosemarie Hoffman, Guardant Health (US)
Tami Bohm, Radian Group (US)
Alison Pangilinan, Shell (US)

Global
BREAKOUT X

Equity compensation leaders sit at the center of some of the most complex moments in a company’s lifecycle. From managing the day-to-day administration of equity plans to navigating major corporate events and governance requirements, issuers must balance strategy, compliance, and execution.

This interactive roundtable brings together issuer-side professionals to share perspectives on the real-world challenges shaping equity programs today. Discussion topics will span the full equity lifecycle—from operational administration and Board of Directors for equity onboarding to navigating corporate actions such as mergers, acquisitions, spinoffs, and global mobility considerations. Participants will also explore governance and regulatory aspects, including Section 16 compliance and evolving oversight expectations.

KEY LEARNING POINTS

  • Discuss day-to-day equity administration alongside complex events such as mergers, acquisitions, spinoffs, and executive equity oversight.
  • Share perspectives on Board of Directors onboarding, new equity grants, and compliance topics.
  • Gain insight into how companies manage mobility, corporate transactions, and evolving equity program demands in real-world settings.
LOCATION:
401
Thursday, 23 Apr 2026, 13:05 - 13:45
Design and strategy
Employee engagement
Finance, tax and accounting
10.1 Getting Equity Right in France: Regulatory Updates and Practical Guidance

Matthieu Gonbert, Banque Transatlantique (FR)
Colin Bernier, EY (FR)
Jules Shepherd, FGE, Sage (UK)

France
USA
BREAKOUT X

This session will provide a timely deep dive into the latest developments shaping employee compensation and equity in France. Recent regulatory changes have significantly impacted the qualification and treatment of free share plans, creating new considerations for issuers operating in the French market.

These experts will also address the increasingly important topic of US citizens working in France, focusing on how to structure and administer equity plans in compliance with both French and U.S. regulatory requirements. In addition, attendees will explore effective benchmarking strategies and approaches to designing competitive management compensation packages that align with evolving market expectations and company goals.

KEY LEARNING POINTS:

  • Gain clarity on the latest developments affecting free share plan qualification and how these changes impact plan design and administration.
  • Learn best practices for treating U.S. Persons in France while maintaining compliance with cross-border tax, securities, and employment regulations.
  • Explore benchmarking approaches and management package design strategies to remain competitive in the French market while aligning with broader business objectives.
LOCATION:
JW Grand Salon 1
Thursday, 23 Apr 2026, 13:05 - 13:45
Employee engagement
Finance, tax and accounting
10.2 Making Tax Less Taxing for Share Plan Participants

Alex Cook, Deloitte (UK)
Rob Jennings, Deloitte (UK)
 

UK and Channel Islands
BREAKOUT X

Tax complexity can be a major barrier to employee participation and perceived value in share plans. When participants struggle to understand their tax obligations, confidence drops—and engagement often follows. Leading organizations are rethinking how they support employees through clearer guidance and practical, user-friendly tools.

In this session, NatWest shares how it has taken an innovative approach to employee tax education, including the development of a bespoke Capital Gains Tax (CGT) base cost calculator that simplifies UK tax calculations across multiple share plans while reinforcing learning. 

KEY LEARNING POINTS: 

  • Understand why proactive, practical tax support is critical to improving participation, trust, and perceived value in share plans.
  • Learn how tools and education—such as NatWest’s CGT base cost calculator—can simplify complex country-specific tax obligations while building employee confidence.
  • Take away global best practices for turning tax compliance from a pain point into a positive, engaging part of the employee equity experience.
LOCATION:
JW Grand Salon 2
Thursday, 23 Apr 2026, 13:05 - 13:45
Case Study
Finance, tax and accounting
10.3 Equity at the Transaction Table: Lessons from Real Deals

Augustin Serban, The Magnum Ice Cream Company (ES)
Anna Fletcher, Rentokil (UK)
Hannah Needle, FGE, Tapestry (UK)

Global
BREAKOUT X

Equity compensation is often one of the most complex and sensitive aspects of mergers, acquisitions, and spin-outs. When a transaction occurs, decisions around vesting, acceleration, and award treatment can significantly affect deal outcomes, retention, and employee morale.

This session offers a practical overview of the key equity compensation issues that arise in M&A transactions, illustrated through two contrasting case studies: Rentokil’s £4.5bn merger with U.S.-listed Terminix and Magnum Ice Cream’s spin-out from Unilever. The discussion will focus on how companies approach equity plan mechanics, manage conflicting provisions, and navigate tax and regulatory constraints.

KEY LEARNING POINTS:

  • Understand how vesting, acceleration, and change-in-control provisions are applied, and when cash-out, rollover, or top-up structures may be appropriate.
  • Learn how to address conflicting plan terms and navigate key tax, accounting, and securities considerations that shape equity outcomes.
  • Explore practical approaches to motivating employees and aligning incentives during and after M&A activity.
LOCATION:
JW Grand Salon 3