2.3 Sharesave Reimagined: Lessons from Centrica’s Most Successful Launch Yet

Centrica’s relaunch of Sharesave—after a five-year gap—has delivered record-breaking employee engagement and participation. This real-life case study will showcase how Centrica used financial education, clear communication, and relatable storytelling to help colleagues understand the value of saving directly from pay, plan for the future, and experience those “lightbulb moments” about the benefits of share plans. With 2025 marking a milestone year—profit share vesting, a Sharesave maturity, and a Sharesave relaunch—this session will bring to life the strategies and results that made the initiative such a success.

KEY LEARNINGS:

  • How financial education can demystify Sharesave and make the benefits tangible for employees. 
  • Practical communication approaches that drive engagement and record take-up rates. 
  • Lessons from Centrica’s case study that issuers can apply to their own share plan relaunch or refresh.
Speaker/Author

Sarah Long, Wealth at Work
Jane Evans, Centrica 
Stuart Bailey, Wealth at Work 

Event date
Wednesday, 12 Nov 2025, 11:45 - 12:30
Country
Breakout series
Location
Lombard

2.2 Be Prepared to Manage the Next Equity Plan Crisis!

The turbulence of recent years has placed equity plan administrators at the center of economic and organizational challenges—from market volatility to corporate restructuring. This interactive roundtable will feature administrators who have successfully navigated diverse disruptions, sharing real-world experiences, lessons learned, and strategies for staying prepared. Participants will explore practical preparation checklists for handling market down-cycles, regulation changes, plan amendments, M&A, and restructuring, ensuring that the next wave of turbulence doesn’t catch them off guard.

KEY LEARNINGS:

  • Proven strategies administrators have used to navigate volatility, corporate actions, and regulatory change. 
  • How to prepare for and respond to disruptive events with actionable checklists. 
  • Lessons learned from real-world case studies to build resilience into equity plan administration.
Speaker/Author

Elena Thomas, Empower
James Couchman, BMS Group

Event date
Wednesday, 12 Nov 2025, 11:45 - 12:30
Breakout series
Location
Fenchurch

3.4 Share-Friendly Nations: What Makes a Country a Leader in Equity Programs

Global Share Plan Ranking Report, which evaluates the “share friendliness” of 30+ countries. Developed in collaboration with leading experts in the design, implementation, and administration of employee share schemes, the report examines operating environments, adoption rates, and employee participation levels. Attendees will discover which countries lead the way in fostering employee share plans and learn how these practices can drive organizational growth while enhancing employee prosperity.

KEY LEARNINGS:

  • Insights into the global landscape of employee share schemes and which countries are leading the way.
  • How operating environments, adoption, and participation rates influence the success of share plans.
  • Practical takeaways for leveraging international best practices to enhance your own equity programs.
Speaker/Author

Amy Reback, GEO
Hannah Needle, FGE, Tapestry Compliance 
Alison Hughes, KPMG
Matt Connor, FGE, Lucid Motors

Event date
Wednesday, 12 Nov 2025, 13:30 - 14:30
Breakout series
Location
Mintster Forum
Field of Study
Specialized Knowledge
Level
O

1.3 The Crown Jewels of Withholding: Global Withholding Tricks and Traps

Tax withholding on equity awards can be a major challenge, particularly for companies operating across multiple jurisdictions with differing rules. This session will uncover the “crown jewels” of global withholding, offering practical insights, strategic approaches, and legal considerations to navigate both common and complex challenges. Our expert panel will address key issues including determining withholding rates and taxable amounts, selecting appropriate methods for different equity vehicles, managing obligations for employees and non-employees, and the role of brokers in covering taxes. Attendees will gain actionable strategies to stay compliant, avoid pitfalls, and optimize their withholding processes.

KEY LEARNINGS:

  • How to determine the correct withholding rate, taxable amount, and method for various equity plans. 
  • Practical approaches to managing withholding obligations across multiple jurisdictions and employee types. 
  • Strategies to mitigate risks, address failures to withhold, and leverage brokers effectively.
Speaker/Author

Sarah Beitler, Activision 
Barbara Klementz, Baker McKenzie
Irina Nistor, UiPath
Dexter Tang, Google 

Event date
Wednesday, 12 Nov 2025, 10:35 - 11:35
Country
Breakout series
Location
Lombard
Field of Study
Tax
Level
I

1.2 Engaging the board: Executive Pay Insights and ROI Metrics for Employee Share Plans

This expert panel will deliver an explorative discussion covering two interconnected topics: current industry insights on executive pay—including trends from recent AGM activity—and the measurement of Return on Investment (ROI) for Employee Share Plans (ESPs). Panellists will share their experiences in securing board and shareholder approval, addressing both internal and external challenges. The session will also establish key ROI metrics for evaluating ESPs, such as retention, engagement, and attraction, and explore whether ESPs can drive share price increases through a motivated workforce achieving targets.

KEY LEARNING POINTS: 

  • Understand emerging trends and shareholder expectations shaping executive pay decisions.
  • Learn practical approaches for defining and measuring ROI in Employee Share Plans.
  • Discover how linking ESP outcomes to business performance can enhance employee motivation and potentially impact share value.
     
Speaker/Author

Iain Wilson, Computershare - Moderator
Liz Pierson, Deloitte 
David Coleman, Smith+Nephew
Daniel Veazey, Computershare
Li Zhang, Kerry Group
 

Event date
Wednesday, 12 Nov 2025, 10:35 - 11:35
Country
Breakout series
Location
Fenchurch
Field of Study
Specialized Knowledge
Level
O

1.1 Turning Complexity into Clarity: Navigating CGT for Share Plan Participants

Navigating Capital Gains Tax (CGT) can be a daunting challenge for UK employees, but NatWest Group is turning complexity into clarity. This session will explore how NatWest supports employees throughout the CGT journey—from initial awareness to understanding available options, such as ISA, pension, or spousal/civil partner transfers, through to confidently completing tax returns. Central to this approach is NatWest’s bespoke CGT base cost calculator, which simplifies calculations across multiple share plans while serving as an educational resource. Attendees will discover how effective tools, resources, and guidance can transform a complex tax scenario into an engaging and empowering employee experience, increasing appreciation for the value of share ownership across the organization.

KEY LEARNINGS:

  • How to provide employees with practical tools and guidance to navigate CGT across multiple share plans. 
  • The impact of effective CGT support on employee engagement, confidence, and overall experience. 
  • Lessons from NatWest’s approach to transforming complex tax scenarios into accessible and educational experiences.
Speaker/Author

David Edwards, NatWest
Alex Cook, Deloitte
Andrew Moreton, Deloitte

Event date
Wednesday, 12 Nov 2025, 10:35 - 11:35
Plan type
Country
Breakout series
Location
Monument
Field of Study
Specialized Knowledge
Level
O
IN-PERSON CONFERENCE
22 April 2026, 7 - 11:59pm CDT
25TH GEO AWARDS
GEO Awards

AUSTIN, TX

All plan types
Global

ATTEND THE 25TH GEO AWARDS GALA

Join the global share plan community in Austin, Texas on 22 April 2026 as we celebrate the 25th GEO Awards.

This milestone event will take place in the Lone Star Ballroom of the JW Marriott Austin, where we will honor the most innovative and impactful share plan and executive compensation strategies from around the world.

The celebration continues with an exclusive after party at The Edge rooftop, offering spectacular views and the perfect setting to connect with peers and friends across the GEO community.

REGISTRATION OPENS SOON!

LIVE WEBCAST
9 October 2025, 11am - 1pm EDT
SHARE PLAN EXCEL ESSENTIALS
BOOTCAMP

Virtual

Operational effectiveness
All plan types
Global

EXCEL ESSENTIALS FOR SHARE PLANS

Join us for a comprehensive hands-on session that takes you through the Excel essentials tailored for managing and optimizing share plan data. This stand-alone course provides attendees with a practical, interactive experience designed to enhance your proficiency in working with common functions and real-world scenarios.

In this course, you will: 

  • Learn essential Excel tools tailored for share plan management
  • Solve common share plan challenges through interactive exercises
  • Use Excel to analyze, interpret, and make informed decisions

COST
Please refer to our Event Attendee Terms and Conditions for information.

Members: 129.00
Non-Members:159.00

ATTN: Bootcamp registrants!  If you have enrolled (or are planning to enroll) for the October 2025 Virtual Bootcamp program, this course is included in your registration. You do not have to sign up for this course.

ANY QUESTIONS? 
Please contact GEO's Program Services.

 

ARTICLE
1 August 2025
HOW WELL IS EMPLOYEE OWNERSHIP WORKING?
External News

Harvard Business Review
 

General
All plan types
Global

Since 1974, ESOPs have expanded dramatically in the U.S., growing from 1,600 to over 8,000 companies and giving more than eight million employees an ownership stake. Studies show that ESOP firms grow faster in sales and employment than comparable companies, especially when employee ownership is combined with genuine participation in decision-making. Beyond financial gains, ESOPs foster stronger engagement, motivation, and long-term stability, proving most effective when both ownership and participation are present together.

ARTICLE
1 August 2025
SHARE SHEME EXPERTISE
External News

David Craddock Consultancy Services

General
All plan types
Global

Research shows that employee share schemes can boost productivity, corporate performance, growth, and employee compensation, particularly when combined with wider employee participation in decision-making. Large-scale studies found that ESOP companies often achieve higher returns on assets, sales growth, wages, and organizational stability compared to non-ESOP firms, with markets responding positively to their adoption. While results vary depending on structure and motivation, overall evidence suggests that employee ownership fosters stronger financial outcomes and a more engaged, stable workforce.