ARTICLE
14 January 2025
AUTOMATION AND AI: THE ROLE OF TECHNOLOGY IN EMPLOYEE ENGAGEMENT
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Amit Gupta, Salus Financial 

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All plan types
Global

Stop me if you’ve heard this one before: AI will change the way you work. As stock plan professionals, we’ve heard all kinds of stories and promises about technology and AI that will make our work easier. But, oftentimes, general technology does not help the employee, administrator, and company. Every situation is different, and share ownership is nuanced. Managing an equity program is all about the people involved. And, as equity plans have gotten bigger and employee populations have grown more diverse in background and experience, these challenges have only grown.

A lot of technology does not help enough to justify your company investing time and resources. So, let’s dig into 3 worthwhile ways automation and AI can actually help you and your company today…

 

1: Dynamic Dashboards for Employees

Meet Boris. He just joined his company and has never participated in share ownership before. He has a few simple questions like, “What are my taxes going to be?” and “How much will I have by Christmas?”. He logged in to see his equity but got stuck sifting through pages of agreements and legalese. Now, he has a headache.

Before automation and AI, Boris would have to ask a stock plan admin or be a stock plan expert to answer his questions correctly. Traditional portals make Boris add up accounts in different places and figure out his own taxes. With dynamic, AI-powered dashboards, though, Boris can get his questions answered quickly, clearly, and in the context of your plan! No more employees coming to you with a generic pdf, misleading social media post, or haphazard Google Search asking why your equity plan is different.

Boris loves that his dashboard models his actual equity awards. Curious about whether he should sell or hold his shares, Boris can quickly see how different choices might impact his financial future without having to do the math. Boris feels valued because his portal knows about his situation and views instead of just providing some generic example.

For employees, these dashboards offer intuitive screens that break down their complex data into digestible pieces. These new, digital experiences help you show employees that their equity plans aren’t just words on a page—they’re real opportunities to build wealth with the company.
 

2: Dynamic Dashboards for You

But, Boris isn’t the only one that benefits. Advances in technology make it possible for you to have instantly customized views for all your stakeholders. Get a dashboard for payroll and legal that automatically updates with missing grant acceptances, withholding changes, and new retirement eligibility. Get a dashboard for leadership that tracks employee sentiment around equity compensation. Automated systems can even handle grant processing, summarize compliance reports, and send timely reminders about key deadlines like enrollment periods. 

These dashboards reduce the number of questions you have to answer. Instead of asking you what happens if he sells shares, Boris had his questions instantly answered in his dashboard. And, dashboard automation can proactively reach out when employees need additional help based on their interactions or when payroll needs to update some information. All these benefits come without having to spend hours creating custom spreadsheets, employee resources, or partner reports.

These dashboards help you work with your teammates in other departments more efficiently. Automation complements AI by taking over repetitive and time-consuming tasks, freeing you up to focus on strategic goals. 
 

3: Personalized Communications

Meet Annie. Every month she spends hours crafting documents, emails, and videos for employees about the details and possibilities of share ownership. Every month she has to find out what employees are thinking about and make content that can reach everyone from a 22-year-old on the factory floor to a 50-year-old SVP managing a division. Inevitably, she gets questions from employees who either didn’t understand the materials or who feel that their situation wasn’t covered.

Annie wishes she could reach every employee with just the right information at just the right moment. Everything would be easier if she could address each employee individually. On top of constantly answering the same questions from employees, Annie spends hours every week creating reports for HR, legal, and finance teams. “When will my RSUs vest?”. “How do I sell my shares?”. “Can you update this report?”. The monotony eats up time and energy she could use for strategic planning and her projects.

Remember those automated dashboards? Automation doesn’t just make life easier—it transforms it. For Annie, this means no longer having to manually send reminders about upcoming vesting dates or track down employees to complete required forms. Automated systems handle those tasks seamlessly.

Instead of her old one-size-fits-all email explaining the plan that overwhelmed Boris, advanced AI tools can generate personalized communications that understand each employee’s experience. For example, instead of a technical explanation of RSUs, Boris receives a friendly email that says:

"Hi Boris, congratulations on your new stock grant! Think of it like a reward for all your hard work. You’ll receive 500 shares over the next four years, starting on July 1. Click here to take a tour through how your stock works—it only takes 10 minutes!"

This approach makes equity compensation less intimidating and more engaging without taking Annie weeks. Boris no longer feels like equity is a mystery.
 

Bonus: Making it Happen

The integration of automation and AI into equity compensation isn’t just a future trend—it’s here today. These technologies empower professionals like Annie to focus on strategic work while helping employees like Boris feel confident and engaged. So, how do you tap into it?

To tap into the power of these next-generation tools, you need to communicate the business opportunity to your leadership. Smaller organizations, which may have lacked extensive budgets for employee engagement programs, can now afford to offer cutting-edge digital equity solutions. Automation and AI don’t just save time—they also save money. By reducing manual workloads, your teams can focus on more strategic initiatives without hiring additional staff.

Collaborating with technology providers to implement automation and AI can lead to immediate improvements in efficiency and employee satisfaction. Running cheaper pilot programs can help you build evidence of the business impact. By leveraging the work and expertise of others—now instantly tailored to your company’s specific needs, goals, and style thanks to automation and AI—you can reduce the time to see value from your investment and help convince your company about the returns of automation and AI.

For your company, this means happier employees, better retention, and a stronger culture of participation. For Annie and Boris, it’s about making equity compensation something to celebrate rather than something to dread.

So, whether you’re an overwhelmed stock plan administrator or an employee trying to figure out your next move, AI and automation might just be for you. Your employees aren’t one-size-fits-all, they’re special–so why aren’t your tools? It’s time to try something new! 

If you liked this article on automation and AI and are interested, be sure to dial in for our upcoming GEO Webinar: “Doing More with Less: Cutting the Number of Questions in HALF”! 

 

Amit Gupta is the CEO of Salus. Salus instantly personalizes equity compensation experiences and education for each participant and administrator with high-ROI automation and AI. We reimagine equity compensation experiences with our partners to 2x equity plan engagement. Connect with Amit on LinkedIn or email him at amit@usesalus.com!

10.5 Equity Hacks to Simplify Life at Any Stage of the Equity Lifecycle

Feeling overwhelmed by the demands of administering equity plans? This session is here to help! Drawing on years of best practices from issuers and providers, we’ll explore actionable hacks to streamline your administration workload and reduce stress. 
From leveraging data and streamlining processes to fostering cross-departmental collaboration, these insights will challenge your perspective on roles, tools, plan design, and participant communication. Whether you're new to equity administration or a seasoned pro, you'll walk away with strategies to work smarter, not harder.


KEY LEARNING POINTS:

  • Learn how clean, accurate data drives every aspect of equity administration, from payroll integration to financial reporting.
  • Discover how equity and payroll teams can partner effectively to ensure seamless operations and successful outcomes.
  • Explore how simplicity in plan design, processes, and participant communications creates a far-reaching impact for all stakeholders.
Speaker/Author

Veena Bhatia, Atlassian (US)
Susan Ford, Industry Expert (US)
Andrea Kagan, NVIDIA (US)
Vicky Phrydas, UBS (US)
 

Event date
Wednesday, 30 Apr 2025, 12:30 - 13:30
Country
Breakout series
Location
Karlin 4

Field of Study
Specialized Knowledge
Level
O

7.1 Navigating Equity Compensation in Mergers & Acquisitions

M&A can be transformative events for any company, but they also come with complex equity compensation considerations. Whether your company is actively pursuing a deal or simply preparing for future opportunities, understanding the nuances of equity compensation in an M&A context is critical.
This session will explore key considerations from both the acquirer and target perspectives, providing actionable insights to navigate equity-related challenges. Additionally, we’ll discuss effective strategies for communicating with participants to ensure clarity and alignment throughout the process.


KEY LEARNING POINTS

  • Learn the different types of mergers and acquisitions and how to define critical equity compensation parameters to ensure seamless integration.
  • Explore the importance of testing scenarios and managing timelines to mitigate risks and align equity plans with deal structures.
  • Discover best practices for engaging and informing participants during M&A events to maintain trust and reduce disruptions.
Speaker/Author

Bekir Kocabiyik, UBS (CH)
Courtney Petroski, GE Aerospace (US)
Michael Sterchi, FGE, Sterchi Solutions for Incentives & Pensions (CH)
Julia Tensfeldt, UBS (US)

Event date
Tuesday, 29 Apr 2025, 16:45 - 17:45
Country
Breakout series
Location
Palmovka 1
Field of Study
Specialized Knowledge
Level
I

5.2 GEO Global Share Plans Ranking Report 2024/2025

GEO’s Global Share Plans Ranking Project is the first of its kind, offering a country-level snapshot of the appetite, support, and provision of employee share ownership - and now includes insights from even more countries!

With insights from senior equity compensation issuers and service providers across a growing number of countries, this expanded report paints the bigger picture of employee equity worldwide. This session will dive into key report highlights, uncovering the countries leading the charge in employee equity adoption as well as those with untapped potential.

KEY LEARNINGS:

        • Explore key findings, including emerging trends and barriers to implementing share plans
        • Learn how to leverage the report to strategically extend plans into new countries or boost participation in your current regions
        • Discover actionable insights to enhance your global equity strategies

Speaker/Author

Chris Barnes, KPMG (UK)
Matt Connor, FGE, Lucid Motors (US)
Eileen Liu, Arnold Bloch Liebler (AU)
Alex De Souza, Brazilian Expert (BR)
Gabbi Stopp, FGE, GEO (UK)

Event date
Tuesday, 29 Apr 2025, 14:10 - 15:10
Country
Breakout series
Location
Palmovka 2
Field of Study
Specialized Knowledge
Level
O

10.4 Broadening Benefits: ESPPs for PEO Employees, Franchisees and Employees of Records

Extending Employee Stock Purchase Plans (ESPPs) to non-traditional employee groups—such as those working for PEOs, franchisees, or Employers of Record (EORs)—offers new opportunities but also significant complexities.

This session explores the tax, legal, and regulatory considerations involved, with practical insights from a company case study. Learn how innovative approaches, including groundbreaking efforts in the UK, have made these plans viable for a broader workforce.

KEY LEARNING POINTS:

  • Understand the tax, legal, and regulatory complexities of offering ESPPs to non-traditional employee types across various jurisdictions.
  • Explore practical steps to address challenges when extending ESPP access to PEOs, franchisees, and EOR employees.
  • Gain insights from a groundbreaking case study, including successful strategies and lessons learned in the UK.
Speaker/Author

Emily Cervino, FGE, Fidelity (US)
Jeremy Edwards, Baker McKenzie (UK)
Peter Kontara, Uber (US)

Event date
Wednesday, 30 Apr 2025, 12:30 - 13:30
Country
Breakout series
Location
Palmovka 4
Field of Study
Specialized Knowledge
Level
I

10.2 Strategy Meets Policy: Establishing and Maintaining a Global Tax Withholding Framework

Managing global equity plan taxation sits at the intersection of employee experience and corporate risk mitigation, requiring administrators to balance competing priorities across functions. Defining a tax strategy that works for all stakeholders—while aligning policies to support this strategy—is a critical yet complex task.

This panel of experts, featuring leaders from Palo Alto Networks and NVIDIA, will explore contrasting approaches shaped by differing budgets and strategic priorities. Through practical insights and real-world examples, the session will offer actionable tips for crafting and executing effective tax policies that align with organisational goals.

KEY LEARNING POINTS:

  • Explore how corporate policies, such as entity type and statutory accounting, influence payroll and employment tax obligations.
  • Understand considerations for diverse worker types, including employees, gig-workers, and employees of record.
  • Gain strategies for addressing exceptions like international mobility and executive business travel.
Speaker/Author

Suzie Bentley, NVIDIA (US)
Nancy Kobs, Palo Alto Networks (US)
Mark Miller, Deloitte (US)

 

Event date
Wednesday, 30 Apr 2025, 12:30 - 13:30
Country
Breakout series
Location
Palmovka 2
Field of Study
Tax
Level
I

9.5 The Evolution of Data Privacy Regulations in The U.S. and Europe

2023 and 2024 saw pivotal shifts in data privacy with rapid regulatory advancements in the U.S. and abroad. U.S. state-level privacy laws have more than doubled, presenting both similarities and critical differences that complicate compliance.

This session will explore the current regulatory landscape, its impact on organizations, and potential future legislation. The panel will also examine Europe's growing AI and cybersecurity regulations and their potential influence on U.S. policies and companies.

KEY LEARNING POINTS:

  • Discuss key changes in U.S. data privacy laws and their real-world impact on companies.
  • Share experiences and strategies for navigating state-by-state regulatory differences and ensuring compliance.
  • Explore the global regulatory trends in AI and cybersecurity, and discuss their potential impact on U.S. companies in an interactive, solution-driven environment.
Speaker/Author

Cynthia Cole, Baker McKenzie (US)
Nicholas Greenacre, White & Case (UK)
Rebecca Kargl, Zillow (US)
Barry McKernan, J.P. Morgan Workplace Solutions (ES)
Zoltan Precsenyi, Elastic (UK)

Event date
Wednesday, 30 Apr 2025, 11:00 - 11:45
Country
Breakout series
Location
Karlin 4
Field of Study
Not eligible

9.4 Developing the Next Generation of Equity Plan Managers

Succession planning isn’t just for top executives—it’s essential at all levels, particularly within equity plan management teams. As equity plan managers develop their teams, it’s important to foster continuity and prepare direct reports for larger roles within the department and across the organization.

In this roundtable session, panelists will discuss strategies to cultivate a culture of continuous learning, identify growth opportunities aligned with career motivations, and create effective feedback loops to enhance employee development.

KEY LEARNING POINTS:

  • How to create a culture of continuous learning.
  • Identifying growth opportunities that align with career motivations.
  • Developing feedback loops to enhance employee growth.
Speaker/Author

Rodney Bolden, Morgan Stanley at Work (US)
Danielle Roseland, Morgan Stanley at Work (US)
Lori Serrano, FGE, Outset Medical (US)
Gabbi Stopp, FGE, GEO (UK)
Dexter Tang, Google (UK)

Event date
Wednesday, 30 Apr 2025, 11:00 - 11:45
Topic
Country
Breakout series
Location
Palmovka 4
Field of Study
Not eligible

9.3 Smarter Share Plans with Generative AI Live Demos and Best Practices

This session will demonstrate how generative AI can make share plans smarter and more efficient. You’ll see a live demo of the tools already in use to improve the experience for plan participants, compensation committees, shareholders, and administrators alike.

Practical examples will cover how AI can assist in plan design, communication, disclosure, and more. Discover how generative AI tools can generate ideas, improve clarity, and offer instant expertise. We’ll also discuss how to address privacy and confidentiality concerns when using AI tools.

The session will feature Clarita, the internal chatbot of specialty chemicals manufacturer Clariant. Launched in 2023, Clarita has become an invaluable resource, used daily by over 1,000 employees.

KEY LEARNING POINTS:

  • Explore how generative AI can streamline share plan design and communication to improve efficiency.
  • Discuss real-world applications of AI tools to enhance clarity, reduce complexity, and drive engagement in share plans.
  • Share best practices for managing privacy and confidentiality when integrating AI tools into equity compensation processes.
Speaker/Author

Vickram Paliwal, KPMG (CH)
Markus Seppala, Clariant International (CH)

Event date
Wednesday, 30 Apr 2025, 11:00 - 11:45
Country
Breakout series
Location
Palmovka 3
Field of Study
Not eligible

6.4 Navigating the Future of Work: Global Trends in Remuneration, Reward, and Share Plans

This interactive roundtable discussion will dive into the global trends and shifts shaping the future of work, with a focus on how these transformations are impacting remuneration, reward systems, and equity compensation. Our experts will guide participants through the demographic, technological, and regulatory forces at play, while engaging in a lively conversation about the challenges and opportunities ahead. Attendees will have the chance to share insights, ask questions, and interact with panelists throughout the discussion.

KEY LEARNING POINTS:

  • Discuss how emerging regulations are influencing global compensation and equity plans, with a focus on adapting to various markets.
  • Explore the evolving expectations of today’s workforce, including preferences for flexibility, equity ownership, and long-term rewards.
  • Exchange ideas on integrating AI, automation, and new technologies into remuneration and share plans to improve efficiency and foster innovation.
Speaker/Author

David Edwards, NatWest (UK)
Marcus McEvoy, Computershare (UK)
Liz Pierson, Deloitte (UK)
David Voggeser, Mercer (DE)

Event date
Tuesday, 29 Apr 2025, 15:40 - 16:25
Country
Breakout series
Location
Palmovka 4
Field of Study
Not eligible