Join us in Hellerup for an afternoon of practical insights, real-world case studies and networking with equity professionals from across the Nordic region.
SPEAKERS: Hans Christian Hoy, Grundfos | Viraj Arvind Patel, Leo Pharma | Fríði Jensen, Bakkafrost | Pernille Lundbæk Stahr, Ascendis | Anders Jensen, Ascendis | Birgitte Arvidsen, Ascendis | Carla Walsham, Tapestry | Olivia Rodrigo, Tapestry | Cecillie Groth Henriksen, iuno Law Firm
SESSION ONE: Three Paths to Higher ESPP Enrollment: Discount, Localization, and On-Site Trust-Building
Discover how organisations have successfully increased ESPP participation by tackling affordability, improving employee understanding and building trust. Through three real-world case studies, you'll learn how plan design, localisation and in-person engagement can help drive higher enrolment.
You'll hear how one company used a compelling purchase discount to create an irresistible value proposition, how another built trust and understanding through local ambassadors and tailored communications across a global workforce, and how a third transformed participation by taking education directly to employees through face-to-face, on-site engagement.
KEY LEARNING POINTS:
- Choosing the right mix of plan design and communications to maximise participation.
- Building trust through local-language communications and regional ambassadors.
- Using face-to-face education to engage hard-to-reach employee groups.
SESSION TWO: Going Global: The Ascendis Journey
Join Ascendis Pharma and Tapestry as they share practical lessons from expanding a global share plan, including the legal, tax and operational challenges they faced—and how they overcame them.
KEY LEARNING POINTS:
- Overcoming the key legal, tax and operational challenges of global expansion.
- Lessons learned from Ascendis Pharma's international rollout.
- Using advisor expertise to simplify cross-border compliance.
Networking Reception
After the sessions, continue the conversation over networking drinks at JOLIE Eatery, just across the street from the venue. Networking is generously sponsored by:

LOCATION:
Ascendis Pharma
Tuborg Boulevard 12,
2900 Hellerup, Denmark
COST:
Members and non-members are welcome to attend. Registration is free.
View the event attendee terms and conditions.